Job Description
• Support the planning, execution, and optimization of app marketing campaigns (e.g., Facebook, Instagram, Google, Apple)
• Assist in defining, monitoring, and analyzing KPIs (e.g., ROAS, CPI)
• Support budget tracking and performance reporting
• Conduct analyses, A/B tests, and smaller experiments to improve campaign performance
• Monitor market trends and assist in identifying growth opportunities
• Collaborate with Design, Media, Analytics, and Tech teams on campaign execution and creatives
• Document results and help derive initial insights and recommendations
Qualifications
• Degree in business administration or a related field (e.g., media management, e-commerce)
• First practical experience in app marketing or performance marketing (e.g., internships or working student roles)
• Strong analytical mindset and interest in data-driven marketing
• Knowledge of app marketing or paid social is a plus
• Excellent English skills, both written and spoken
Nice to have
• Initial experience with tools such as Adjust, Meta Business Manager, Google Ads, Apple Search Ads, or similar platforms
