Das ist der Job
Lead and support development of performance dashboards to track usage, generate insights, and inform strategy.
Darum lohnt es sich
Collaborate with global and local marketing teams to localize content and support rollout and execution with excellence. Coordinate cross‑functional project delivery with brand, commercial, business operations, analytics, IT and agency teams to ensure timely and high‑quality execution.
Marketing Manager, Digital Health Solutions – EMEAP (m/f/d)
Abbott GmbH, Wiesbaden, Germany – Full‑time, on‑site position. The role supports the deployment and optimization of Abbott’s Digital Health Solutions on the Libre brand across more than 25 EMEAP markets, ensuring alignment with business and brand objectives.
Key responsibilities include:
Support regional input into global product councils, shaping feature prioritization and ensuring EMEAP needs are considered. Ensure smooth app releases by initiating early access programs for testing and preparing Customer Service with FAQs and communication toolkits.
Develop and execute 360° marketing campaigns across paid, CRM and web channels to drive awareness, engagement and conversion. Monitor and gather feedback from local markets on campaign effectiveness and share insights to inform future regional strategies and brand consistency improvements.
Identify and share best practices to enhance digital marketing capability and efficiency across
