Darum lohnt es sich
Travelzoo is seeking a Marketing Manager (Member Acquisition) to join our team in Berlin. In this position, you will drive performance-focused digital marketing initiatives to acquire and retain Travelzoo Members in Germany.
The position focuses on hands‑on campaign management across acquisition channels, data‑driven optimisation, and measurable subscriber growth. The ideal candidate brings strong analytical skills, experience managing performance marketing campaigns, and a passion for scaling membership growth in a subscription‑based environment.
Do you feel… Enthusiastic to understand target groups, acquisition funnels, and all touchpoints along the customer journey Motivated to take ownership of performance marketing activities across Paid Social, Affiliate, Programmatic, Display, Email, and additional digital acquisition channels Keen to plan, implement, and optimise digital marketing campaigns across platforms such as Meta, Reddit, affiliate networks, and programmatic channels Capable of conducting audience and creative testing, including A/B testing and creative optimisation, to identify scalable and cost‑efficient acquisition strategies Driven to analyse channel effectiveness and campaign performance based on KPIs including ROAS, conversion rates, and member sign ups Confident working with analytics and attribution tools (Google Analytics, Adobe Analytics, Tableau, tracking solutions, inter
