Omni Demand Generation Marketing Manager (f/m/d)

Das ist der Job

Oversees competitive intelligence tracking & implementation of competitive-response plans.

Darum lohnt es sich

Content Strategy & Localization: Partner with IBE/Media team to develop a localized content strategy rooted in the BEP including local and cultural overlays. Commercial Capability & Enablement: Develop 7P strategies including pricing actions and provide detailing and customer materials and training for sales teams.

Strategic Syncing: Experience working as "One Commercial Team" with Marketing, and Customer Development as well as Subject Matter Experts to deliver unified brand experiences.

Relocation Assistance Offered Within Country Hamburg, Hamburg, Germany Responsibilities Brand Experience Planning (BEP) Ownership: Lead the planning, execution, and optimization of Brand Experiences within the cluster to drive brand purchase and advocacy.

Ensure activation plans are deeply rooted and informed by "Moments that Matter" in the pet parent journey to drive demand. Integrated Commercial Planning: Develop and manage a synchronized commercial calendar that aligns brand activities with commercial execution.

Performance & Measurement: Partners with ODG Analytics to develop all Business Performance & Monthly Discipline tracking & key driver analysis. Shopper Marketing: Develop Shopper strategies and materials to drive demand across the Hub. Oversee the creation and deployment of omnichannel Point of Purchase (POP) assets.

Ensure PDP Excellence including ratings & reviews generation. Insights to Unlock Growth: Conduct in-depth analysis of the competitive landscape and category developments to identify actionable insights that drive measurable growth.

Skills and Competencies Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance. Omnichannel Oriented: Deep understanding of the Shopper journey & ‘Moments that Matter’ across the vet, Brick & Mortar and eCommerce channels.

Analytical Proficiency: Ability to leverage AI-enabled internal and external tools and cross-commercial analytics to optimize commercial plans & resource choices.

Required Qualifications Bachelor's degree in Business, Marketing, Customer Development or related field 5+ years of commercial (sales or marketing) experience ideally in global, matrixed organizations Proven critical thinking and advanced problem‑solving capabilities including ability to uncover measurable insights from large datasets Demonstrated ability to create and implement strong strategies for business growth Strong understanding of the Consumer Journey Methodology Strong collaboration skills and project management capabilities Excellent oral and written communication skills Fluency in English (written and oral) Preferred Qualifications Prior experience as a Brand Manager, Retail Marketing Manager or Customer Development Manager, ideally Globally Pet Nutrition or related industry experience Knowledge of Retail Environment strategy Experience with and understanding of the Profession as a recommendation and selling channel Strong tech‑fluency and experience using AI‑powered tools Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #J-18808-Ljbffr