Performance marketing manager for research software

Описание:

We are VERBI Software GmbH, the family-owned company founded in 2001 behind MAXQDA, the number one software for qualitative and mixed-methods data analysis. Alongside MAXQDA, we continuously develop our cloud and AI technologies, including our new product MAXQDA Tailwind. Our goal is to provide researchers, universities, and businesses with innovative and intuitive tools to achieve great things with their projects.

Задачи:

• Build and further develop new lead channels, and test and scale new advertising formats.
• Independently manage and optimize our paid advertising campaigns on Google Ads, LinkedIn Ads, and Meta Ads, and provide ongoing reporting — including cross-channel budget management and monitoring CPL, CPA, and ROAS.
• Plan and technically implement landing pages in close collaboration with Content, Design, and Development, and continuously run A/B tests to optimize conversions.
• Build, maintain, and further develop the tracking setup (conversion tracking, attribution, tag management) in coordination with Web Analytics/Tech.
• Work closely with the Content team on campaign messaging, creatives, and ad copy, and continuously monitor new channels and platforms for relevant developments and concrete recommendations.

Требования:

Several years of professional experience (at least 3 years) in performance marketing, as well as hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads. Proven experience building new lead channels and enthusiasm for discovering, testing, and further developing new channels. Good technical understanding of analytics and tracking (e.g., tag management, conversion tracking, attribution models). An analytical, data-driven approach and confidence interpreting common metrics (CPL, CPA, ROAS, CTR, etc.), as well as an understanding of the connection between performance marketing and content. Experience with marketing automation and CRM systems; German language skills at least at C1 level, as well as good spoken and written English.

You do not need to match our job profile 100%. What matters more is that you are a good fit for our company and are keen to contribute your ideas and develop yourself.

Условия:

Modern office near Berlin Central Station. We work in a hybrid model with three fixed in-office days per week. Flat hierarchies and a family-oriented company culture. Plenty of room for initiative and personal development. A contribution toward an Urban Sports membership, a BVG/Deutschlandticket, or a Givve Card. Participation in the Corporate Benefits program. Free fruit, vegetables, and drinks. A muesli bar and VERBI fridge. Monthly VERBI breakfast and lunch, as well as after-work events. Team events and company celebrations. A large kitchen, balcony, and roof terrace. An onboarding program and a VERBI buddy. Above all, exciting tasks and an open ear for new, creative ideas and approaches! Our company culture is built on clear and open communication, reflection, and enthusiasm for the work we do.

You will experience our family-oriented culture over lunch on our roof terrace, during foosball sessions, or at our team events.