Performance Marketing Manager (m/w/d) - Teilzeit

Das ist der Job

We would love to hear from you!

Darum lohnt es sich

Tasks • Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), with a focus on improving ROAS and lowering CPA • Build and iterate on Web2App funnels to convert web traffic into mobile app installs • Develop and test new acquisition funnels (e.g. skincare vertical) to expand our user base • Analyze campaign performance data, identify trends, and translate insights into actionable optimizations • Create and test ad creatives, copy, and landing pages in collaboration with the product team • Monitor and report on key growth KPIs (installs, retention, ROAS, CAC) • Stay up to date on platform changes, best practices, and emerging paid acquisition channels Requirements • 1-3 years of hands-on experience in performance marketing, ideally in a mobile app or D2C environment • Strong experience running and optimizing Meta Ads campaigns (Facebook Ads Manager) • Familiarity with Web2App funnels, deep linking, and mobile attribution tools (e.g.

Adjust, AppsFlyer, or similar) • Analytical mindset with the ability to interpret data and make decisions based on KPIs • Experience with A/B testing of creatives, audiences, and landing pages • Self-starter who thrives in a fast-paced, lean startup environment • Fluent in English; German is a plus • Based in or near Munich, or willing to work in a hybrid setup Benefits • Flexible part-time schedule that fits around your life • Hybrid work setup with a Munich-based office • Direct impact on the growth of a product used by thousands of health-conscious consumers • Work closely with the founder in a small, entrepreneurial team • Freedom to experiment, learn, and shape the marketing strategy from the ground up • Access to cutting-edge AI tools and an innovative tech environment Excited about helping people make healthier choices while growing your marketing skills?

Bytes & Pixels is a Munich-based tech company building Labeless - a mobile app that helps consumers make healthier food choices by scanning product barcodes for nutritional insights.

We are looking for a part-time Performance Marketing Manager to drive our growth through data-driven acquisition campaigns, with a focus on Meta Ads and Web2App funnels. If you are passionate about mobile growth, love working with data, and want to make a real impact at a fast-moving startup, we would love to hear from you.

Apply now with your CV and a brief note about why this role excites you. We review applications on a rolling basis and aim to get back to you within a few days.