Principal Product Marketing Manager, Acrobat Engagement

Das ist der Job

Success in this role means delivering measurable gains in activation and sustained usage.

Darum lohnt es sich

About the Role The Acrobat Product Marketing team is seeking a strategic and execution-focused Principal Product Marketing Manager, Engagement to drive adoption and sustained usage of priority capabilities. A collaborative, proactive approach and a sense of humor that contributes positively to team culture.

This role translates product innovation into clear customer value by defining how key features are positioned, introduced, and reinforced across the lifecycle.

Partnering closely with Product and Design, this individual will influence how priority capabilities are introduced within the product itself, defining feature-level onboarding, in-product education, and discovery moments, while aligning reinforcement across lifecycle and GTM channels.

What You’ll Do Drive the engagement strategy for priority capabilities, ensuring they are clearly positioned and embedded into customer workflows. Define how features are introduced, sequenced, and reinforced across onboarding and ongoing product experiences.

Build repeatable engagement playbooks that connect in-product moments with lifecycle amplification. Partner with Product and Design to optimize in-product discovery, activation flows, and time-to-value. Use behavioral insights and adoption data to identify friction and recommend targeted improvements.

Align cross-functional stakeholders around clear activation and usage goals for your focus areas. Deliver measurable improvements in feature adoption, usage depth, and repeat engagement within your domain. What You’ll Need to Succeed 10+ years in Product Marketing, Engagement, or a related field supporting digital products.

A customer-first thinker who translates workflows and user insight into clear, compelling value articulation. Direct experience improving activation and feature adoption through in-product messaging, onboarding, or usage interventions. Strong partnership experience with Product Managers and Designers to refine UX flows and reduce friction.

Comfort working hands-on with product analytics to identify drop-offs and prioritize improvements. Ability to independently own outcomes within a defined product area and drive cross-functional execution. Strong written and verbal communication skills, enabling clear presentation of strategy and insights to different collaborators.

Expected Pay Range Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 – $219,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.

Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $151,800 - $219,750. In Washington, the pay range for this position is $143,100 - $207,300.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices California Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.

If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

An employer who violates this law shall be subject to criminal penalties and civil liability. Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer.

We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Accessibility Statement Adobe aims to make our Careers website and recruiting process accessible to any and all users.

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