Regional Marketing Manager – EMEA

Das ist der Job

The role will have few direct reports – regional marketing specialists assigned to the specific sub-regions of EMEA.

Darum lohnt es sich

We’re seeking a Regional Marketing Manager to join our EMEA team. The person will work closely with the regional marketing director, regional marketing specialists, regional leaders and regional commercial teams on the execution of local strategies.

Responsibilities • Coordinate the collection and alignment of customers and market insights that become inputs for regional teams and set the foundation for program development. • Focus on regional business strategy, local market trends, competitive insights, personas and buyer experiences, including planning and budgeting (10%). • Manage local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix. • Ensure alignment of tactical plans to business goals (20%). • Drive demand creation by empowering the team to effectively execute program tactics: inbound and outbound marketing, strategic communication, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more (40%). • Lead budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity. • Identify opportunities for growth and cost/ROI improvements. • Manage actuals versus budget and KPIs, allocate budgets by program/campaign, and proactively diagnose and develop insights to support pipeline health, conversion rates and overall return on investment (10%). • Influence business and support sales objectives through effective communication that relies on cultural and operating norms. • Collaborate cross-functionally and leverage internal networks to steer successful outcomes for local teams during planning and review periods (10%). • Operate at a manager level, leading people and maintaining high-performing teams (5%). • Contribute to business success by performing other tasks as required (5%). • Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.

Leads teams directly and leads through influence. • Excellent communicator. • Strong collaboration skills. • Strong facilitation, project planning and management. • Strong business acumen. • Strategic thinking. • Negotiation. • Team building. • Budget creation and management. • Experience working with senior leaders. • Strong analytical skills. • Sales enablement best practices. • Focus on process improvement.

Reporting into the regional marketing leader, the role coordinates marketing activities for two sub-regions (North-West and Central-East) through solution, branding, cross-business/COU and company-wide marketing activities. This includes aligning global go-to-market plans with regional insights to effectively reach and influence local audiences.

Qualifications Minimum Knowledge • Generally eight to ten years of related discipline experience or demonstrated competency, including three years or more of relevant management/leadership experience or demonstrated competence.

Minimum Skills • Experience in the same or similar roles, with few years’ experience in people management. • Customer focus. • Adaptable/flexible to changes.

Minimum Abilities • Knowledge and experience with demand generation strategies, MAP/CRM tools, competitive insights gathering, planning tools and budgeting processes. • Strong understanding of all aspects of the marketing mix, i.e., pricing, product, promotion and positioning, and experience activating promotions and leveraging tools across a variety of promotional channels. • Proficiency in Microsoft Office and experience managing and/or using a wide array of communication tools.

Location requirements: based in the Basingstoke area or Frankfurt area. Work arrangement: hybrid.