Senior Brand Marketing Manager, EMEA

Das ist der Job

Proven ability to tailor global initiatives to local market needs while managing budgets and optimizing ROI.

Darum lohnt es sich

• Own integrated brand marketing strategy and execution across EMEA • Bring market-level competitive, demand/supply, and cultural insights into the Annual Marketing Strategy and Plan • Tailor global brand initiatives to local market needs across the Big 4 and Rest of Europe/Middle East • Own end-to-end integrated campaign planning and multi-channel rollout across EMEA markets • Steer the day-to-day relationship with the PR agency, including briefings, deliverables, and PR KPI performance • Own EMEA event presence and execution, including Chronopolis and market fairs such as W&W • Lead marketing projects, timelines, budgets, and deliverables • Run cross-functional coordination with Product, Brand Marketing, Creative, Performance Marketing, CRM, PR, and B2B Marketing • Manage the regional marketing budget and optimize spend for effectiveness and ROI • Build reporting processes and turn campaign results into optimization recommendations • Align feature and product launches with campaign timing • Scale best practices across EMEA sub-regions • Ensure marketing reflects Chrono24's brand identity and resonates with distinct EMEA audiences • Create campaign content including landing pages, email templates, ad copy, and channel-specific assets • Report directly to the GM EMEA Requirements • 5-7+ years in regional marketing management, brand marketing, or integrated marketing • E-commerce, marketplace, or luxury goods experience is a strong plus • Proven track record delivering complex, multi-market campaigns on time and on budget • Strong stakeholder management skills across Product, Brand Marketing, Creative, Performance Marketing, CRM, and PR • Analytical mindset with ability to translate campaign data into decisions • Hands-on experience with major ad platforms and AI-driven campaign optimization tools • Experience running culturally and market-specifically adapted campaigns across multiple European markets • Experience steering PR agencies and managing PR KPIs such as share of voice, media placements, and sentiment • Event management experience from concept and budget through on-site execution, ideally in a luxury or premium brand context • Working knowledge of the luxury media landscape in at least one major EMEA market Core Competencies Demonstrates expertise in integrated brand marketing strategy and execution across EMEA, with a strong focus on campaign planning, stakeholder management, and data-driven decision-making.

Highest-signal resume keywords • Integrated Marketing Management • Campaign Planning and Execution • Stakeholder Management • Event Management • Data Analysis and Optimization ATS Optimization Keywords Hard Skills • Brand Marketing • E-commerce Marketing • Multi-Market Campaign Delivery • Budget Management • Campaign Content Creation • PR KPI Management • Ad Platform Proficiency • AI-Driven Campaign Optimization • Cultural Adaptation of Campaigns • Luxury Goods Marketing Soft Skills • Analytical Mindset • Cross-Functional Coordination • Relationship Management Industry Keywords • Luxury Media Landscape • EMEA Markets • Chrono24 Brand Identity • Market Insights PR Agency Management