Senior Channel Marketing Manager, Channel Marketing

Das ist der Job

Influence business outcomes through data-driven marketing initiatives, promotions, incentives, and partner programs.

Darum lohnt es sich

The role leads a high performing team and translates business and sales objectives into high-impact, measurable channel marketing programs that accelerate partner performance, strengthen the Sophos brand, and deliver revenue contribution.

This role combines people leadership, deep channel marketing expertise, and strong business acumen, working closely with sales leadership, EMEA and global marketing, and distribution partners in an international environment. Team Leadership & International Collaboration Lead, mentor, and develop a high-performing channel marketing team.

Drive partner enablement, activation, and performance acceleration initiatives in close collaboration with sales and distribution teams. Proven success in developing and executing channel marketing strategies within complex, international partner ecosystems. Demonstrated experience leading and developing teams in an international environment.

Report & Measurement of activities: Submit a team report regularly to the Senior Director Marketing EMEA Central reviewing status of activities and summarizing future activities Controlling of activities and budgets #li-remote #b2 #li-FC2 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.

These tools assist our recruitment team but do not replace human judgment. Role Summary The Senior Channel Marketing Manager, owns and drives the channel marketing strategy for EMEA Central, with a strong focus on partner-led growth and Channel-Through initiatives.

What You Will Do Strategic Leadership & Business Impact Own and continuously evolve the channel marketing strategy for EMEA Central, aligned with Sophos’ regional and global business objectives. Translate commercial goals (pipeline, revenue, partner growth) into integrated marketing initiatives, campaigns, and programs across the partner ecosystem.

Support GTM and billings targets for segments (commercial, MM and ENT) as well as for solution & product groups while driving right activities in two-tier channel Act as a strategic marketing partner to regional Sales Leaders, Channel Sales Managers, and Distribution leaders to identify growth opportunities and optimize routes to market.

Foster a culture of accountability, collaboration, and continuous development within a cross-country and cross-cultural environment. Set clear priorities, assign projects, and ensure effective execution in line with global and regional marketing plans.

Lead cross-functional and cross-regional projects with both EMEA and global marketing and sales stakeholders. Channel Marketing Excellence Plan, execute, and optimize multi-channel partner marketing campaigns (email, web, webinars, newsletters, events, and Sophos standard marketing tools).

Develop, agree, and implement joint marketing plans with key Sophos resellers and distribution partners across EMEA Central. Strengthen the Sophos brand within the partner ecosystem, including media and external visibility.

Strategic Marketing Advisory to Partners Act as a trusted advisor to channel partners and distributors in defining and optimizing their marketing strategies and plans Guide partners in selecting the most effective marketing initiatives based on market insights, best practices, and proven success models across EMEA Central Leverage regional scale and cross-partner experience to bring benchmarking, insight, and recommendations that individual partners cannot generate independently Budget, Measurement & Governance Own and manage regional marketing budgets, ensuring ROI-focused allocation and compliance with financial guidelines.

Define KPIs, measure campaign performance, and continuously optimize based on insights and results. Report on overall channel marketing metrics to senior stakeholders for Quarterly Business Updates.

Provide regular management reporting to the Senior Director Marketing EMEA Central, including status updates, performance analysis, and forward planning. Events & Partner Engagement Plan, manage, and represent Sophos at regional events, fairs, conferences, and partner meetings within EMEA Central.

Develop and execute Sophos-led events for distributors, channel partners, alliance partners, and prospects. What You Will Bring Essential 8+ years of experience in B2B marketing, with a strong focus on channel marketing. Solid understanding of channel structures, go-to-market models, and indirect sales motions.

Strong stakeholder management skills across sales, marketing, and external partners. Fluent German; additional European languages are an advantage. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.