Das ist der Job
Replit is the agentic software creation platform that enables anyone to build applications using natural language.
Darum lohnt es sich
IN THIS ROLE YOU WILL:
• Own and execute omni‑channel lifecycle marketing for B2C and B2B
• Build email, push notification, and in‑app messaging strategy across the customer journey for consumer and business audiences
• Drive product‑led onboarding, activation, and monetization campaigns for individual users
• Build lead nurturing programs for B2B prospects and create segmentation strategies that route high‑value users to sales teams
• Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)
• Build lifecycle marketing infrastructure from scratch
• Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms
• Stand up communication channels and establish workflows from onboarding to nurture to re‑engagement
• Create segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN‑SPAM, GDPR requirements
• Drive engagement through testing and optimization
• Establish a rigorous testing culture – continuously experiment with messaging, creative, timing, and segmentation
• Own A/B testing strategy for lifecycle campaigns and in‑app messaging
• Identify high‑value actions, optimize conversion rates, and develop evergreen content strategies
• Execute cross‑functionally and build reporting frameworks
• Partner with Data Science, Product Marketing, and Sales teams to understand user behavior and ensure messaging consistency
• Work with Creative and Content teams to develop high‑performing communication assets
• Build performance dashboards and communicate impact on engagement, retention, conversion, and LTV
WHAT YOU’LL BRING:
• 8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self‑service and B2B sales‑led motions
• Proven track record building lifecycle marketing from zero‑to‑one With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
