Lifecycle Marketing Manager

Das ist der Job

Proficient in CRM and marketing automation platforms, with a commitment to enhancing student engagement and retention.

Darum lohnt es sich

• Develop, execute, and optimize multi-channel lifecycle marketing campaigns, including email and SMS, to nurture prospective students, drive action, and stabilize conversion rates • Own student journey communications from prospective inquiries through alumni engagement • Evaluate and report on campaign effectiveness metrics • Monitor lifecycle KPIs for applications, enrollments, and starts • Lead optimization of lifecycle communications using data-informed decisions • Ensure consistency of lifecycle communications across communication platforms • Partner with the Creative Manager to maintain brand standards • Develop testing strategies for personalized communications, targeted offers, and messages to improve student retention and program participation • Support academic and administrative leadership with data-driven insights and forecasts for strategic planning and decision-making • Manage stakeholders and drive key marketing initiatives with cross-functional teams • Communicate with students and ACE employees in real time using online and electronic media Requirements • Bachelor's degree in marketing, business management, or related field • 5+ years of experience in lifecycle marketing, preferably within higher education • Proven track record in strategic campaign development, execution, and analysis • Deep understanding of B2B and/or D2C lifecycle marketing and customer behavior • Expertise in CRM and marketing automation platforms, preferably Microsoft Dynamics and Click Dimensions • Strong analytical skills for interpreting educational data and translating it into marketing strategies • Excellent communication skills and ability to lead initiatives and influence teams • Exceptional organization and time management skills • Strong analytical and problem‑solving skills with high attention to detail • Ability to work independently with limited supervision and collaboratively with cross‑functional teams • Ability to work under pressure and meet tight deadlines • Self‑motivated, creative, efficient, collaborative, and team‑oriented • Commitment to the College's Impact mission and civic engagement initiatives • Minimum remote internet bandwidth of 50 Mbps download and 5 Mbps upload • Candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama cannot be considered Core Competencies Demonstrates expertise in developing and optimizing multi-channel lifecycle marketing campaigns, with a strong focus on data‑driven decision‑making and stakeholder management.

Highest‑signal resume keywords • Lifecycle Marketing • Campaign Development • CRM Expertise • Data Analysis • Communication Skills ATS Optimization Keywords Hard Skills • Lifecycle Marketing • Campaign Development • Data Analysis • Email Marketing • SMS Marketing • KPI Monitoring • Testing Strategies • Customer Behavior Analysis • Marketing Automation • Strategic Planning Soft Skills • Excellent Communication • Organizational Skills • Problem‑Solving • Collaboration • Time Management Industry Keywords • Higher Education • B2B Marketing • D2C Marketing • Student Engagement • Civic Engagement Tools & Technologies • Microsoft Dynamics • Click Dimensions