Responsibilities Grow and manage substantial advertising budgets across Google Ads and contextual networks Strategize and lead large-scale Google Ads lead generation campaigns Drive account expansion through effective keyword targeting, search-term mining, and audience optimization Collaborate with creative teams to develop high-performing responsive search ads Conduct detailed keyword, search-term, and audience research Requirements Minimum of 7 years of advanced experience in paid search / SEM Hands‑on experience buying on contextual networks strongly preferred Strong communication and collaboration skills Mastery of performance analytics Deep expertise in keyword research, match types, keyword composition, SKAG/STAG strategy, Quality Score management, audience targeting, asset group and creative experimentation strategy, and Smart Bidding (tCPA/tROAS) #J-18808-Ljbffr
