Senior Product Marketing Manager

Das ist der Job

You do not need a defined playbook to follow. /li liYou care deeply about quality and tone.

Darum lohnt es sich

Our team combines experience from global enterprises and high‑growth startups, with a strong focus on impact and execution. ph3Qualifications /h3 ul li3+ years of B2B SaaS marketing experience, with meaningful time in product marketing or positioning‑led roles, ideally at a high‑growth startup or scale‑up in the Procurement software space. /li liProven track record of defining category‑level positioning and competitive differentiation in complex or technical markets. /li liHands‑on experience translating product capability into buyer‑relevant narratives—distilling a roadmap into messaging that resonates with a Chief Procurement Officer, or other senior enterprise sourcing and category managers. /li liDemonstrated ability to design and execute integrated B2B campaigns from awareness to pipeline across content, events, digital, and account‑based channels. /li liStrong digital marketing fundamentals across SEO, AI search visibility (LLM and answer‑engine optimisation), and Google Ads, with the analytical rigor to tie marketing to revenue, not just activity. /li liExperience briefing and managing external partners—agencies, designers, copywriters, PR, developers— and orchestrating a lean creative network rather than scaling in‑house headcount. /li liComfort operating directly with founders at peer level, in a low‑bureaucracy, high‑agency environment. /li /ul h3Responsibilities /h3 ul liPartner with the leadership to build and continuously refine Archlet’s company and product positioning—defining what we stand for, what we replace, and why now. /li liOwn and evolve the messaging framework that sales and product use consistently across every market‑facing interaction. /li liTranslate new product capabilities into compelling go‑to‑market messaging and own launch planning for significant product milestones. /li liEquip sales with the assets they need to win. /li liOwn the website end‑to‑end—positioning, copy, structure, and ongoing optimisation. /li liDrive qualified inbound through SEO, AI search visibility, and Google Ads, and evolve the broader channel mix based on what moves the needle. /li liBuild our content and thought‑leadership engine—point‑of‑view pieces, category‑level content, and editorial that compounds authority over time. /li liDrive customer marketing: turn customer outcomes into proof through case studies, reference stories, and ongoing customer communications that deepen engagement. /li liOwn the Archlet brand and ensure consistent, high‑quality expression across every touchpoint—web, events, sales collateral, social, and PR. /li liSource and brief a lean network of external partners (design, PR, content, web development) and manage marketing projects end‑to‑end, from brief to delivery. /li liTrack and report on marketing’s contribution to pipeline and revenue, and represent marketing in leadership conversations as a strategic voice. /li /ul h3Candidate Profile /h3 ul liYou operate at the level of positioning and narrative, but you are equally willing to roll up your sleeves and get output across the line.

Marketing should feel intentional and authentic and you hold a high bar for everything that leaves the building. /li liYou have high agency.

You take initiative, own outcomes, flag problems early, and keep stakeholders aligned without bureaucracy. /li liYou know when to invest and when to hold back— you do not believe in spray‑and‑pray, and you measure marketing by what moves the business, not by activity. /li liYou have excellent written and verbal communication skills in English. /li /ul pWe are building the market‑leading AI‑native platform for enterprise sourcing and are at the forefront of procurement’s digital transformation.

You’ll work with renowned global customers such as PepsiCo, Walmart, FedEx, and Givaudan, helping shape sourcing excellence and innovation. We offer high autonomy, minimal bureaucracy, and a strong sense of ownership.

With strong momentum and an ambitious roadmap ahead, Archlet offers a unique opportunity to define and own marketing at a fast‑scaling ProcureTech leader. /p /p #J-18808-Ljbffr