Strategic Initiatives Marketing Manager

Darum lohnt es sich

Germany and wider, focused on self-directed investors, digital engagement and platform ecosystems:Execute retail marketing campaigns across digital, content and paid channels, adapting pan-European activity for the German market (and wider)Partner with the content team to support the development of ETF education initiatives, ensuring content is regionalised, clear, engaging and compliant for retail investors in Central EuropeSupport content-led engagement including editorial, podcasts and educational series aligned to investor needsActivate finfluencer and content partnerships (e.g.

JustETF, ExtraETF), ensuring alignment with brand and regulatory guardrailsSupport marketing across digital wealth platform partnerships, tailoring content to platform environments and investor behaviourTranslate audience persona and Psychographix insights into targeting, messaging and campaign executionLiaise with internal SEM and paid social centre of excellence teams, providing clear briefs and ensuring alignment with campaign objectivesSupport sales enablement, developing marketing assets for the Head of Partnerships and broader sales teamsTrack performance and contribute to a test-and-learn approach, exploring AI-driven opportunities to improve content, personalisation and engagementEnsure all activity is compliant with BaFin, MiFID II working with compliance and legal colleagues.2.

Central Europe Regional Marketing Support (c.30%)Support delivery of regional marketing activity across Germany, Austria and Switzerland, across all audiences including institutional and intermediary clients, ensuring alignment with sales priorities and EMEA strategy:Contribute to the execution of the Central Europe marketing plan, delivering campaigns in a measurable and efficient way aligned with brand and business objectivesPartner with sales teams to support integrated campaigns across product launches, asset classes and key initiativesSupport the development, localisation and maintenance of marketing collateral and digital content, ensuring consistency and local relevanceCoordinate marketing activities across markets, ensuring aligned messaging, execution and governanceContribute to planning cycles, campaign tracking, reporting and budgetingSupport regional events, roadshows and key conferences in partnership with sales and events teamsCoordinate with external partners (e.g. agencies, media) to support campaign execution and performance evaluation3.

Strategic Delivery & Stakeholder ManagementSupport priority strategic marketing initiatives across EMEAAct as a connector across brand, retail, partnerships, digital teams and agenciesMaintain strong delivery discipline:Clear timelines and ownershipStakeholder alignmentRegular performance tracking and reportingAct as an AI-enabled marketer, embedding tools such as Copilot into day-to-day workflows to improve productivity and output qualityIdentify opportunities to use agent-based AI (agentic AI) to automate or scale repeatable marketing tasks, where appropriateShare best practice, use cases and learnings with the wider team to build AI capabilities across marketingSkills & ExperienceFluent in English and GermanExperience delivering retail or digital marketing campaignsBackground in ETF, retail investing, wealth or fintech marketing (preferred)Understanding of German retail investor behaviour and digital ecosystemExperience supporting content partnerships, influencer activity or content-led campaignsExperience working in a matrixed or regional organisationStrong organisational and stakeholder management skillsData-aware and comfortable using performance insights to inform decisionsFamiliarity with AI tools is an advantageWhat Success Looks LikeStrong delivery of retail marketing campaigns in Central Europe (Germany and wider)High-quality, compliant content tailored to retail investorsConsistent support to sales and regional marketing activityClear contribution to improving campaign effectiveness over timeProfileThis role is best suited to someone who:Is hands-on and delivery-focused, with strong attention to detailCan manage multiple workstreams and priorities effectivelyIs comfortable working across teams and stakeholdersUnderstands how to communicate with self-directed retail investors in a simple, clear wayIs proactive, organised and solutions-orientedAbout State StreetAcross the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability.

As an essential partner in our shared success, you’ll benefit from inclusive development opportunities, flexible work-life support, paid volunteer days, and vibrant employee networks that keep you connected to what matters most.

Role OverviewWe are seeking an experienced retail marketer to drive delivery across key marketing priorities in Germany and the wider Central Europe region (Germany, Austria, Switzerland).This is a high-impact, execution-led role with a primary focus on retail investor go-to-market (c.70%), complemented by regional marketing support (c.30%) of central Europe (Germany, Switzerland, Austria).The role plays a key part in bringing our retail marketing strategy to life in central Europe, focused on building engagement with self-directed investors through digital channels, platform ecosystems and content-led activation.

It requires a marketer who can translate strategy into execution, operate with pace, and deliver measurable outcomes across multiple workstreams.Key ResponsibilitiesRetail Go-To-Market Execution (c.70%)Support delivery of retail investor marketing in central Europe incl.

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Join us in shaping the future.As an Equal Opportunity Employer, we consider all qualified applicants for all positions without regard to race, creed, color, religion, national origin, ancestry, ethnicity, age, disability, genetic information, sex, sexual orientation, gender identity or expression, citizenship, marital status, domestic partnership or civil union status, familial status, military and veteran status, and other characteristics protected by applicable law.Discover more information on jobs at StateStreet.com/careersRead our CEO Statement #J-18808-Ljbffr