Strategic Marketing Manager (m/f/d)
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Das ist der Job
Demonstrated experience within the German healthcare system is essential.
Darum lohnt es sich
Title: Strategic Marketing Manager, V-Wave (Germany) Company: Abiomed, a Johnson & Johnson Company Location: Germany (with national travel) Reports to: Associate Director of Commercialization and Market Development Key Responsibilities (How You’ll Contribute to the Team) Pioneer the German Market: Partner with the commercial team to develop and execute our comprehensive go‑to‑market strategy for V‑Wave in Germany, driving our transition from a pre‑commercial phase to a successful business.
Translate Data into Value: Work with the team to integrate crucial data from health economics and new clinical studies, translating complex findings into a compelling, unified message for clinicians, hospitals, and payers.
Cross‑Functional Collaboration: Act as a central point of connection for the V‑Wave commercial effort, uniting Sales, Clinical Education, Medical Affairs, Regulatory, and Global Marketing teams to ensure alignment and shared progress.
Qualifications & Experience (What You Bring to the Team) Proven experience in medical device or pharmaceutical marketing, with a strong track record of successful product launches. A collaborative mindset and a “we win as a team” attitude, skilled at building strong relationships and driving collective success.
Self‑starter, comfortable with ambiguity, and able to operate with autonomy within a team framework.
Required Skills Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross‑Functional Collaboration, Customer Intelligence, Data Analysis, Data‑Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go‑to‑Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies, Strategic Thinking, Tactical Planning, Technical Credibility Preferred Skills Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross‑Functional Collaboration, Customer Intelligence, Data Analysis, Data‑Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go‑to‑Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies, Strategic Thinking, Tactical Planning, Technical Credibility Anticipated Base Pay Range €78,300.00 - €135,700.00 Benefits Annual bonus with target payout based on pay grade and location, and sales commissions.
Benefits vary by location and are subject to change. *Informative purposes only. #J-18808-Ljbffr Develop the Expansion Playbook: Collaborate on creating, documenting, and refining a scalable commercialization model—our game plan for marketing, sales enablement, and patient engagement—that will guide future launches in new countries.
Build Our Digital Footprint: Architect and launch a multi‑faceted digital presence to establish V‑Wave online, including a dedicated resource hub for HCPs, educational content about the procedure, and an accessible, supportive community for patients.
Drive Continuous Learning: Design and implement strategies for the continuous education of HCPs, ensuring they have the latest clinical data, procedural information, and confidence to adopt this new therapeutic option.
Build the Patient & Advocacy Channel: Help design and launch a pioneering DTP channel, engaging patient advocacy groups to empower HFrEF patients with knowledge and build a supportive community around this new treatment option. Cardiovascular or heart failure therapeutic area experience is a plus.
Entrepreneurial spirit; you thrive in white space and have experience helping build programs and businesses. Strong analytical skills with the ability to interpret and communicate complex clinical and economic data effectively. Experience in developing and executing digital marketing and patient‑facing campaigns.
Exceptional communication skills, with a natural ability to influence and collaborate across a matrixed organization. Experience in sales or customer‑facing roles is a plus. Fluency in both German and English is required.
Vacation days, parental leave (minimum 12 weeks), bereavement leave, caregiver leave, volunteer leave, well‑being reimbursement, financial, physical and mental health programs. Service anniversary and recognition awards. Eligible employees (and in some locations eligible dependents) may participate in several insurance plans.
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