Outreach

About:

• Define and execute GTM programs for Commercial and Mid-Market segments
• Develop segment positioning, messaging, and targeting strategy
• Align with sales leadership on segment-specific priorities and approach
• Inform broader company segmentation and GTM strategy based on field insights
• Build 1:1 / 1:Few account-based marketing programs
• Define ABM target account lists, engagement strategies, and buying committee mapping
• Partner with sales leadership on account selection and pipeline acceleration for key accounts
• Design personalized buying experiences and campaigns for priority accounts
• Own campaign planning and execution across channels to drive pipeline for the assigned segment
• Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy
• Measure campaign performance against pipeline and revenue targets
• Continuously test and optimize campaigns, leveraging AI and data
• Partner with sales leadership to align field marketing priorities and programs with business objectives
• Identify and activate field engagement opportunities that drive Commercial and Mid-Market segment growth
• Develop and deliver segment-specific resources, insights, and support to enable field sales teams

Experience:

• 7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations
• Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing
• Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation
• Track record of developing and executing go-to-market and campaign strategies
• Strong focus on revenue and pipeline impact
• Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams
• Strong analytical and executive communication skills
• Experience operating in matrixed global organizations across multiple market units, segments, or geographies
• Experience with enterprise campaign orchestration and personalization across multiple channels and audiences

Salary and Perks:

Pay range: $125K - $140K

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses
• Snacks and beverages in the Office, along with fun events
• Diversity and inclusion programs

About Outreach:

Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.