Safilo

Job description

With more than 8'000 employees, Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Dior, Elie Saab, Fendi, Fossil, Givenchy, Havaianas, HUGO, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Swatch and Tommy Hilfiger.

The mission of the role is to promote key customers’ business development with a “win-win” approach, through specific trade marketing plans by combining Portfolio priorities with Channel Commercial targets, translating global strategies into the assigned sales channel and ensuring their prompt execution within the region.

The resource will report hierarchically to the Commercial Director of DACH cluster and functionally to the Global Trade Marketing Director.

Key Accountabilities:

• Defining trade marketing strategies, plans and budget by customer and brands, consistently with Safilo Portfolio strategy, yearly commercial targets and customer needs;
• Proposing and implementing trade marketing activities within brand guidelines and strategies, always monitoring plan execution, related performances and evaluate effectiveness, including tracking budget usage for the assigned sales channel;
• Cooperating with Channel commercial leaders to define business “building blocks” by customers, leveraging on promotional program, visual merchandising projects, coop advertising by brand;
• Understanding customer needs, promoting specific in-store and online initiatives, leveraging on and coordinating with regional and global competence centres;
• Ensure the necessary excellence of In-Store Execution, controlling regularly the execution in Key Customers and locations;
• Monitoring and analysing competitors’ activities always sharing channel/customer best practices);
• Deliver internal & external training sessions with TM, Sales team & Key Customers;
• Defining KPIs for trade marketing initiatives, tracking them pre-, during and post-implementation, to assess performances and ROI;
• Ensuring that trade marketing initiatives are compliant with licensed brands contractual obligations and the correct usage and implementation of Safilo’s and Licenses’ assets, with specific focus on Own Core Brands as per Company Plan.

Other Information

Desired Skills & Experience:

• Degree in business-related fields with at least 5-8 years’ proven experience in Trade Marketing, Retail Marketing, Business Development in retail environment - digital marketing expertise is a plus;
• Preferred previous experience about 5 years’ experience in eyewear, cosmetics, alcohol, fashion, FMCG sectors;
• Strong commercial and financial acumen, sell-ot mindset and experience in sell-in & sell-out activities;
• Ability to work in a multi-cultural and multi-national environment, leveraging and building on differences;
• Outstanding communication skills, ability to develop and maintain relationships with customers based on trust;
• Dynamic, strong interpersonal skills, leadership as well as excellent business presentation skills;
• Project management skills and tools, along with capability to lead and contribute to multi-functional teams;
• Fluent German, English. Italian and French are a plus
• Availability to travel;
• Advanced knowledge of Microsoft Office (Excel, Power Point, …).

Please send your CV together with your authorization to the treatment of personal data according to the Italian Law (Legislative Decree 196/2003).

Safilo is an Equal Opportunity Employer (Italian Law 903/77). This company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, handicap, religion, national origin or any other basis prohibited by applicable law.