Wellster Healthtech

DescriptionGoLighter is scaling fast across Southern Europe — and we’re looking for a dedicated, hands-on operator to drive our regional growth. In this role, you will be the central marketing resource for our Southern Europe Success Team and take end-to-end ownership of marketing across the region. You will be responsible for building and launching campaigns yourself, developing market-specific growth strategies, and orchestrating multi-channel product rollouts across Southern European markets. You will work closely with our performance marketing, commercial, and BI teams to identify growth opportunities, translate local market insights into action, and ensure that regional KPIs stay on track.

We are looking for a highly proactive builder who wants to establish something from scratch, understands the nuances of Southern European markets, and combines strategic depth with a strong operational and numerical mindset. You enjoy moving quickly, testing new ideas, and taking full ownership of business outcomes.

Your task will be…Take full ownership of marketing activities and commercial results across Italy and SpainIndependently build, launch, manage, and optimize Google Ads and Meta campaignsOwn the operational execution and performance of SEA and Paid Social activitiesCollaborate closely with the Team Lead Performance Marketing and the Vice President of Commercial Development to ensure regional expansion plans and KPIs remain on trackDevelop and execute high-impact pre-selling, lead-generation, and product-launch sequences for our upcoming portfolio, including the Wegovy Pill pipelineIdentify untapped growth opportunities, channels, audiences, and campaign approachesFormulate creative hypotheses, run rapid experiments, analyze results, and continuously improve performanceMonitor and optimize key growth metrics such as CAC, AOV, LTV, conversion rates, and overall funnel performanceWork

closely with our internal Business Intelligence team to identify trends and translate data into actionable measuresPlan and launch TV and out-of-home campaigns across the South marketsSelect, brief, coordinate, and manage external agencies while maintaining clear control over ROI, performance, and commercial outcomesCoordinate multi-channel product rollouts and ensure consistent execution across digital and offline touchpointsBuild scalable marketing processes, guidelines, and structures for the South regionRequirementsYou will fit well when…You have three to five years of proven experience in fast-scaling digital marketing rolesYou have worked in e-commerce, digital health, D2C, subscription-based businesses, or similarly fast-paced environmentsYou have direct experience scaling marketing campaigns in Italy, Spain and FranceYou understand Southern market dynamics, regional differences,

and local customer behaviorYou have strong hands-on expertise in SEA and Paid Social, particularly Google Ads and MetaYou are comfortable working directly within advertising platforms and managing campaigns independentlyYou have experience planning and executing TV marketing campaignsYou have successfully managed external agencies with a clear focus on measurable commercial resultsYou can develop strategic expansion plans while remaining deeply involved in operational executionYou have a highly analytical mindset and confidently work with performance data, dashboards, budgets, and business KPIsYou take ownership of business outcomes rather than focusing only on individual tasksYou proactively create briefs, processes, and solutions instead of waiting for detailed instructionsYou enjoy building new markets, testing new ideas, and working in a fast-paced environmentYou are fluent in

EnglishProfessional proficiency in Italian, Spanish and/or French is a strong advantageImportant: Official correspondence regarding job applications will always come from an @wellsterhealth.com email address. CategoryMarketing