Brand Manager

• Location: Bremen, Germany (remote within Germany possible)
• Working hours: Full-time
• Work model: Hybrid / Remote - occasional presence at our HQ in Bremen required
• Contract type / duration: Permanent
• Travel: Up to 15%

Are you passionate about building brands, launching innovative products, and driving growth in a dynamic market? Do you want to play a key role in shaping the future of Next Generation Products? Then you might be the person we are looking for.

As our new Brand Manager - Next Generation Products, you will be part of our German Marketing Team and play an important role in driving the brand and portfolio strategy for our next generation products. You will work closely with global category teams, Regulatory Affairs, Supply Chain and commercial sales teams to translate consumer insights into impactful brand and activation plans along the customer and consumer journey. This is a great opportunity to influence a rapidly evolving category and help shape STG's future growth agenda in an international organization.

What your day will look like

• Develop and implement the local brand strategy in line with global category guidance, and feed local consumer needs into global brand strategy and innovation pipelines.
• Drive the development and launch of new brand campaigns and product initiatives in collaboration with the global category and brand owners.
• Manage and optimize the local product portfolio, including lifecycle management, assortment decisions and portfolio performance.
• Lead the development and implementation of brand activations along the customer and consumer journey, including Digital and CRM (CX).
• Analyze consumer insights, market trends, competitive developments and category/brand performance to inform business and innovation decisions.
• Partner with global and local teams across functions to improve category performance, identify growth opportunities and deliver strategic initiatives.

What you'll bring

• At least 3 years of experience in Brand Management, Marketing, Product Management or a related commercial role.
• A strong understanding of brand strategy, portfolio management, brand campaign development and customer/consumer activation plans (B2B/B2C).
• Proven ability to manage cross-functional projects and influence stakeholders across different functions.
• Strong analytical skills and the ability to translate consumer and market insights into actionable business recommendations.
• A Bachelor's degree in Marketing, Business Administration or a related field.
• It is an advantage if you have experience from FMCG, consumer goods or a similar fast-paced industry, experience with Digital Marketing, CRM and AI, or a Master's degree.

Working at STG & What to expect

At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next. At STG you'll find more than a role - you'll find opportunities to grow, collaborate across borders, and make a meaningful impact.

Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area and relevant market benchmarks.

Our recruitment process

• Recruiter screen
• Interview with the hiring team
• Case study
• Final interview with leadership or key stakeholders

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.