Das ist der Job
Have a broad and deep product knowledge and be responsible for product trainings as appropriate.
Darum lohnt es sich
Liaising closely and influencing the sales management, brand team and sales team to ensure promotional campaigns are developed on strategy and executed effectively. Prepare, organize and conduct trainings to ensure sales teams are well trained and able to execute strategies effectively.
Reporting Marketing KPIs as deemed necessary by the ACH management team and Global/EMEAP Marketing. Brand Manager for Abbott Diabetes Care, office Baar Primary Objective of Position To develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of increasing sales.
Major Accountabilities To localize global/EMEAP marketing strategy to match the position of the brand in Switzerland and maximize brand potential. Input into developing plan to market product through the promotional campaigns, utilising the full marketing mix as appropriate.
Develop or localize multichannel marketing projects in accordance with relevant functions. Budget planning and tracking for ensuring promotional campaigns are within agreed spending limits and A&P reporting is accurate, incl. accruals, for owned projects. Assist in preparing plan, LBE and LRP & S&OP as required.
Liaising closely with all support functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and Global/EMEA Marketing). Collating Competitor Intelligence from the market.
