Commercial Customer Marketing Manager

Das ist der Job

Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

Darum lohnt es sich

Collaborate closely with Regional Marketing Managers (RMMs) within the partner marketing team to activate our global distributor and reseller community. Demonstrated experience working effectively alongside channel partner marketing teams, distributors, resellers, and systems integrators.

Design and execute a comprehensive global marketing strategy to drive deep engagement, increase product adoption, stimulate add-on sales, and protect renewals within the commercial customer base.

Build and optimize an "always-on nurture" program featuring continuous, highly targeted email cadences that educate customers and maximize platform utility. Architect integrated quarterly campaigns that align with commercial-specific sales plays, generating high-quality demand, leads, and meetings for direct sales and channel partners.

Define, build, and nurture highly engaged peer communities tailored to core commercial personas: Infrastructure, CIO/Executive, Security, and Developer.

Manage relationships with external agencies, copywriters, and internal subject matter experts (SMEs) to produce top-tier campaign assets, while remaining ready to personally draft copy and execute tactics when necessary.

Requirements 12+ years of proven success in B2B customer marketing, growth marketing, or campaign strategy, preferably within a global enterprise technology or SaaS company. Proven track record of building, launching, and managing persona-based communities or user groups targeting technical and executive stakeholders.

Familiarity with enterprise marketing automation and CRM ecosystems; specific preference for experience or familiarity with Eloqua and Oracle Engagement Cloud (OEC). Strong program management skills with the ability to lead cross-functional initiatives across corporate, regional, and sales organizations.

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Hard Skills Growth Marketing Email Marketing Integrated Campaigns Persona-Based Marketing Lead Generation Demand Generation Copywriting Content Creation Customer Engagement Sales Enablement Soft Skills Collaboration Relationship Management Cross-Functional Leadership Strategic Thinking Communication #J-18808-Ljbffr