Digital Marketing Manager

Darum lohnt es sich

• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals • Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth • Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns • Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms • Partner with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression • Serve as primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships • Support optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization • Amplify demand generation campaigns and content across social media channels • Own campaign reporting and communicate performance, insights, and recommendations to stakeholders • Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution • Support Totara’s global partner network through co-marketing campaigns and partner enablement initiatives • Collaborate with global Sales, Product Marketing, and regional stakeholders to drive awareness, lead generation, nurturing, and conversion Requirements • 5–7 years of experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth • Hands‑on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads • Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing • Experience managing website content and landing pages in WordPress • SEO experience • Google Tag Manager, SEMrush, and Google Analytics experience • Strong analytical skills and ability to translate performance data into actionable insights • Excellent project management and stakeholder management skills • Comfort working independently in a fast‑paced, remote environment • Experience collaborating with cross‑functional and globally distributed teams • Experience buying media in heavily regulated industries like Government and Healthcare • Understanding of the HR industry, specifically Talent and L&D, is a plus • Creativity and flexibility in responding to evolving markets and opportunity challenges • Accountability and commitment to achieving target goals with integrity and fearlessness • Proactive, resourceful, and comfortable navigating ambiguity • Continuous learner with a test‑and‑learn mindset • Results‑oriented, with a focus on pipeline contribution and measurable business impact • Applicants must be in the United States • Applicants must be a U.S. citizen • Must pass a background check • Must be located on the US East Coast Core Competencies Demonstrates expertise in demand generation and digital marketing, with a strong focus on campaign management, lead nurturing, and performance analysis.

Proficient in utilizing tools like HubSpot, Google Ads, and SEMrush to drive pipeline growth and optimize marketing strategies.

Highest-signal resume keywords • Demand Generation • HubSpot Campaign Management • Paid Media Optimization • SEO Experience • Analytical Skills ATS Optimization Keywords Hard Skills • Demand Generation • Digital Marketing • Campaign Management • Lead Nurturing • SEO • Google Ads • LinkedIn Ads • Google Analytics • SEMrush • WordPress Soft Skills • Project Management • Stakeholder Management • Creativity • Accountability • Proactive Problem Solving Industry Keywords • Lead Generation • Pipeline Growth • HR Industry • Talent Development • Learning and Development Tools & Technologies • HubSpot • Google Tag Manager • SEMrush • Google Analytics • WordPress