Digital Marketing Manager – Owned Channels

Darum lohnt es sich

• Maintenance, optimization and further development of our websites (content, structure, UX and conversion) • Management and continuous development of our app store listings (copy, screenshots, positioning) • Build and maintain our organic LinkedIn presence (content strategy, posting cadence, community management) • Develop and implement campaign plans for all owned channels • Editorial management: set up, maintain and manage the central content calendar • Design, execution and optimization of email marketing campaigns (newsletters, nurture flows, lifecycle emails) • Close collaboration with Sales, Performance Marketing and Product • Analyze channel performance and derive concrete optimization measures • Ensure a consistent brand and communication line across all channels • Active use of AI tools for more efficient content creation and scaling Requirements • At least 2–4 years of experience in online marketing with a focus on onsite, ideally in a SaaS, tech or e-commerce environment • Experience in onsite website management (CMS, landing pages, conversion optimization) • Experience in organic LinkedIn management (content planning, community building, performance) • Practical experience in email marketing – ideally with HubSpot • Ability to set up, maintain and manage editorial schedules in a structured way • Strong sense for target audiences, messaging and storytelling • Data-driven working style: you use performance insights for continuous optimization • Enthusiasm for AI is a must – you actively use AI tools in your daily work • You work in a structured, independent manner and have strong execution skills • You are a team player and collaborate closely with other departments • Languages: Native German required; additional languages are a plus, especially English, French or Polish Core Competencies Demonstrates expertise in online marketing with a focus on website management, email marketing, and organic social media strategies.

Highest-signal resume keywords • Online Marketing Experience • Website Management (CMS) • Email Marketing (HubSpot) • Organic LinkedIn Management • Data-Driven Optimization ATS Optimization Keywords Hard Skills • Content Strategy • Conversion Optimization • Email Campaign Design • Community Management • Performance Analysis • Editorial Management • Campaign Planning • AI Tools Utilization • SaaS Marketing • E-Commerce Marketing Soft Skills • Team Collaboration • Structured Work Style • Execution Skills • Storytelling • Target Audience Understanding Industry Keywords • SaaS • Tech • E-Commerce • Content Calendar • Community Building • Performance Marketing • Brand Consistency • Messaging • Lifecycle Emails • Nurture Flows Tools & Technologies • HubSpot • CMS • Email Marketing Tools • AI Content Tools • Analytics Platforms Proficient in utilizing AI tools for content creation and optimization while maintaining a structured approach to editorial management.