Performance marketing manager in paid social

Описание

As Senior Performance Marketing Manager at Zasta, you will take responsibility for our paid social strategy across all platforms, from Meta and TikTok to Snap, LinkedIn and new channels you discover yourself. You combine creative flair with analytical precision and ensure that our campaigns not only generate reach but also have a real impact on our growth goals.

Задачи

You are responsible for our paid social activities end-to-end, from strategic planning and setup to optimization and evaluation. You use platforms such as Meta, TikTok or Snap to build campaigns that scale. You think about ad spend and creatives equally. You test new formats, messages and target groups, draw learnings from them and work closely with our design and creative teams to develop data-driven creative strategies. You keep an eye on the numbers, from CTR and CAC to ROAS, and recognize which measures are having an effect. With your analytical approach, you conduct A/B tests, develop hypotheses and use them to create new approaches for sustainable growth. You plan budgets, manage campaigns independently and make data-driven decisions that balance performance and efficiency. You spot early when a campaign is underperforming and already have a plan to get it back on track.

Требования

You have at least 5 years of experience in paid social or performance marketing, ideally in a fast-growing environment or an agency. You think in a data-driven way, understand the connections between ad spend, funnel performance and business KPIs, and make well-founded decisions based on your analyses. You have a good eye for appealing creatives, understand how content performs, and actively contribute to the creative development of new formats. You work in a structured and proactive way and love taking responsibility, from the testing plan to reporting. You share your knowledge and work across teams toward common goals. You speak fluent German and English.

Условия

We are profitable and grow sustainably through our own strength, offering long-term prospects and ambitious goals. Our teams and management work closely together, with short lines of communication, direct exchange and collaboration on equal terms. With offices in Rostock and Berlin, you can enjoy the fresh sea air or be swept up in the urban jungle. Regular visits and team events create a sense of community. We meet at the office two days a week: Tuesdays and Wednesdays in Rostock, Wednesdays and Thursdays in Berlin. You can organize the remaining days flexibly. For exceptions on office days, we offer joker days. We offer an attractive salary that matches your experience and the responsibility of the role. 30 days of vacation, so that you have enough time to switch off alongside ambitious goals. At Zasta, you can work from anywhere in the EU for up to four weeks at a time.