Das ist der Job
Proficient in defining and tracking key performance indicators to drive effective decision-making.
Darum lohnt es sich
• You are responsible for patient acquisition across all paid channels - from Meta and Google Ads to TikTok and Reddit.
• In a highly regulated market (advertising law), you will run data-driven campaigns, think in funnels and have real creative freedom: you will test, iterate and make decisions.
• You plan, manage and optimize paid media campaigns on Meta, Google Ads, TikTok, Reddit and other channels.
• You analyze the acquisition funnel from first touchpoint to conversion and derive data-driven actions.
• You continuously test creatives, audiences, copy and campaign setups.
• You define and track KPIs such as CAC, ROAS and conversion rate - and turn them into real decisions.
• You hand off qualified users to CRM & Retention and work closely with SEO, Product and Strategy.
Requirements
• Several years of experience in paid performance marketing - you know the platforms, not just the theory
• Understanding of tracking and a good eye for effective creatives
• Experience in data-driven funnel optimization
• Comfortable working in a dynamic environment with shifting priorities
• Business-fluent German
• Experience in regulated or highly competitive markets is a plus - not required.
Core Competencies
Demonstrates expertise in paid performance marketing across multiple channels, with a strong focus on data-driven campaign optimization and funnel analysis.
Highest-signal resume keywords
• Paid Performance Marketing
• Data-Driven Funnel Optimization
• KPI Tracking (CAC, ROAS, Conversion Rate)
• Creative Testing and Iteration
• Business-Fluent German
ATS Optimization Keywords
Hard Skills
• Campaign Management
• Funnel Analysis
• Data Analysis
• Creative Development
• Audience Targeting
Soft Skills
• Adaptability
• Collaboration
Industry Keywords
• Regulated Market
• Advertising Law
• Performance Marketing
• Competitive Markets
Tools & Technologies
• Meta Ads
• Google Ads
• TikTok Ads
• Reddit Ads
