Product Marketing Manager, Customer Experience

【Key Responsibilities】 # Lead product marketing for EV and NEV models in the German market. # Define product positioning, value propositions, and messaging with a strong focus on EV technology, software, and user experience. # Localize global product and technology strategies from Chinese HQ for European / German market needs. # Drive EV product launches, including go-to-market planning and cross-functional coordination. # Develop clear product storytelling around battery technology, charging, connectivity, ADAS, and sustainability. # Create and maintain product marketing assets, sales tools, and training materials for XIAOMI sales staff. # Conduct competitive EV benchmarking and continuously optimize differentiation. # Collaborate with Product, R&D, and Software teams to feed market insights into future development. # Ensure compliance with European and German regulatory requirements for EV communication. 【Key Requirements】 # Bachelor’s or Master’s degree in Marketing, Business Administration, Automotive Management, Engineering, or a related field. #5+ years of experience in product marketing, product management, or marketing strategy, ideally within the automotive, EV, or technology sector. # Strong understanding of the EV and NEV landscape, including battery technology, charging ecosystems, connectivity, ADAS, and software-defined vehicles. # Proven experience in product positioning, value proposition development, and go-to-market planning for complex technology products.