Senior Experiential Marketing Manager

Das ist der Job

Translate global brand, product, and partnership strategies into immersive, locally relevant experiential concepts.

Darum lohnt es sich

Responsibilities Lead experiential marketing initiatives for the brand\'s market entry in Germany, with a first strong focus on the IAA 2027. Manage strategic brand partnerships to amplify brand awareness, credibility, and reach during market entry and launch phase.

Conceptualize, plan, and deliver high-impact brand and product experiences across exhibitions, events, pop-ups, and live formats. Own the end-to-end planning and execution of exhibitions, including concept development, partnerships, agency management, timelines, and budgets.

Integrate EV technology, software features, and innovation storytelling into experiential and partnership activations. Measure experiential and partnership KPIs to optimize future activations and collaboration.

Qualifications Bachelor\'s or Master\'s degree in Marketing, Communications, Event Management, Business Administration, or a related field. 5+ years of experience in experiential marketing, brand activations, events, or partnerships, ideally within the automotive, technology, or consumer electronics sector.

Proven experience planning and executing large-scale exhibitions, brand events, and experiential campaigns. Strong ability to develop immersive brand and product experiences that translate complex technology into engaging customer interactions. Experience managing strategic brand partnerships and collaborating with agen