Product Marketing Manager – Entertainment, Growth Acquisition

Das ist der Job

Tools & Technologies • Salesforce Marketing Cloud • Microsoft PowerPoint • SharePoint

Darum lohnt es sich

Responsibilities • Help develop growth marketing strategies for our genre-based live TV and streaming packages from the ground up using customer insights, performance data, competitive intelligence, and market trends. • Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results. • Conduct competitive analysis and synthesize findings into actionable recommendations. • Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life. • Build presentations, recommendations, and strategic narratives for stakeholders and leadership. • Execute campaigns and partnerships from conception to delivery. • Monitor campaign performance and proactively recommend optimizations based on learnings. • Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule. • Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities. • Roll up your sleeves to support the team wherever needed, whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward.

Requirements • Bachelor’s degree • 5–7 years of experience. • Experience building presentations using Microsoft PowerPoint, executing end-to-end campaigns using Salesforce marketing cloud and other paid marketing platforms • Collaborating with cross-functional teams. • Experience using SharePoint and Microsoft • Experience supporting subscription, direct-to-consumer, or digital growth businesses. • Experience working with performance marketing metrics and acquisition funnels. • Familiarity with media planning, customer segmentation, testing, and optimization frameworks. • Based in the Pacific Time Zone, but open to other time zones.

Proficient in collaborating with cross-functional teams and utilizing performance marketing metrics to drive customer acquisition and business results. Core Competencies Demonstrates expertise in developing growth marketing strategies, analyzing campaign performance, and executing end-to-end marketing initiatives.