Remote Performance Marketing Manager - WhatJobs Direct

About the Role

Our client, a fast-growing FinTech company focused on delivering innovative financial solutions, is seeking an experienced and results-oriented Remote Performance Marketing Manager. This is a fully remote role offering the flexibility to work from anywhere while driving significant growth through data-driven marketing strategies. You will be responsible for the planning, execution, and optimization of all paid acquisition channels, including SEM, paid social, affiliate marketing, and other performance-based initiatives. The ideal candidate possesses a deep understanding of the full marketing funnel, strong analytical capabilities, and a proven ability to manage substantial budgets to achieve aggressive KPIs. Join a highly collaborative and forward-thinking team dedicated to revolutionizing the financial services industry.

This remote position requires a high degree of autonomy and strategic thinking.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies across various paid channels (SEM, Paid Social, Display, Affiliate, etc.) to drive customer acquisition and revenue growth.
• Manage and optimize campaign budgets across all performance marketing channels to maximize ROI and achieve target CPA/ROAS.
• Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for optimization.
• Oversee A/B testing initiatives for ad creatives, landing pages, targeting, and bidding strategies.
• Collaborate with internal teams (creative, analytics, product) to ensure campaign effectiveness and alignment with business goals.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and the FinTech industry.
• Develop and manage relationships with external partners and vendors as needed.
• Analyze customer journey data to identify bottlenecks and opportunities for improving conversion rates.
• Provide regular performance reports and strategic recommendations to senior leadership.
• Ensure all campaigns comply with relevant regulations and industry best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• Minimum of 5-7 years of experience in performance marketing, with a strong focus on paid acquisition channels.
• Proven experience managing significant marketing budgets and achieving aggressive performance targets.
• Expertise in SEM (Google Ads), paid social media advertising (Facebook, Instagram, LinkedIn), and affiliate marketing.
• Strong analytical skills with proficiency in Google Analytics, data visualization tools, and advanced Excel/SQL.
• Demonstrated experience with A/B testing and conversion rate optimization (CRO).
• Excellent understanding of marketing attribution models and their application.
• Strong communication, presentation, and project management skills.
• Ability to thrive in a fast-paced, remote, and data-driven environment.
• Experience in the FinTech industry is a strong plus.

Benefits

Our client offers a competitive salary, comprehensive remote work benefits package, flexible working hours, generous paid time off, and opportunities for significant career advancement. This is a fully remote position offering unparalleled flexibility and the chance to be part of a groundbreaking FinTech company.