Remote Trade Marketing Manager - FMCG

About the Role

Our client, a significant player in the FMCG industry, is seeking an experienced and strategic Remote Trade Marketing Manager to join their distributed team. This position is entirely remote, allowing you to contribute from any location. You will be instrumental in developing and executing trade marketing strategies that drive sales and enhance brand presence at the retail level. This role requires a deep understanding of retail dynamics, promotional planning, and the ability to collaborate effectively with sales teams and external partners. The ideal candidate will have a proven history of creating impactful in-store and channel marketing programs that resonate with consumers and achieve commercial objectives. If you are a strategic thinker with a passion for retail and a flair for creative marketing, this remote opportunity is an excellent fit.

Key Responsibilities

• Develop and implement comprehensive trade marketing plans aligned with overall brand and sales strategies.
• Design and execute effective in-store promotions, point-of-sale (POS) materials, and merchandising strategies.
• Analyze trade spend effectiveness and ROI, ensuring optimal allocation of resources.
• Collaborate closely with the sales team to provide them with the tools and support needed to achieve their targets.
• Manage relationships with retailers, distributors, and agencies to ensure successful execution of trade programs.
• Monitor market trends, competitor activities, and shopper behavior to identify new opportunities and challenges.
• Develop category management strategies to enhance product visibility and sales within retail environments.
• Create compelling sales presentations and materials for trade partners.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of experience in trade marketing, brand management, or sales within the FMCG sector.
• Demonstrated experience in developing and executing successful trade marketing campaigns and promotions.
• Strong understanding of retail environments, channel management, and category strategy.
• Excellent analytical skills with the ability to interpret sales data and measure campaign effectiveness.
• Proficient in Microsoft Office Suite, particularly PowerPoint and Excel.
• Exceptional communication, negotiation, and interpersonal skills.
• Proven ability to work effectively in a remote, collaborative environment.

Benefits

• Competitive salary
• Comprehensive benefits package
• Significant advantage of working remotely
• Opportunity to shape and execute impactful trade marketing initiatives for well-known FMCG brands from the convenience of your own home
• Substantial career growth potential within a supportive and forward-thinking company