Senior Influencers Marketing Manager - maternity cover (m/f/d)

Das ist der Job

Continuously evaluate and refine strategies based on performance data, market trends, and consumer insights.

Darum lohnt es sich

About the Role As a Senior Influencer Marketing Manager (m/f/d), you will cover a maternity leave on our Global Brand & Growth team. Strategy Development & Execution Act as the global point of contact for all influencer marketing activity, the go‑to expert for internal teams and regional stakeholders.

Work with internal teams (Organic & Paid Social, Brand, Media, Communications, Partnerships) to integrate influencer campaigns into broader marketing efforts, ensuring cross‑channel consistency.

About You • 5+ years of experience in social media and influencer marketing, with a proven record of delivering successful global campaigns (agency or client‑side). • Strong expertise in influencer marketing, content creation, community management, and knowledge of emerging social media trends. • Well‑established network of influencers, creators, and industry stakeholders, able to build and sustain strategic partnerships. • Experience in leading cross‑functional collaboration across international markets, with cultural awareness of DE, US, UK, IT, Benelux, and FR. • Excellent communication, presentation, and written skills in English; knowledge of additional languages is advantageous. • Data‑driven mindset and hands‑on experience using analytics tools to measure campaign performance and translate insights into recommendations. • Self‑starter who thrives autonomously in fast‑paced, agile environments.

You’ll play a pivotal role in owning our global influencer marketing strategy across channels, with autonomy to shape how influencer marketing grows as a discipline at the company. Lead the development and execution of the global influencer marketing strategy, ensuring alignment with Brand objectives and Marketing goals.

Build scalable, innovative strategies to boost influencer partnerships, enhance brand awareness, and drive conversion across digital platforms. Influencer Relationship Management Build and nurture strong relationships with influencers at all levels — nano, micro, macro, and celebrity — fostering long‑term collaboration and brand loyalty.

Manage and negotiate partnerships with high‑impact influencers and ambassadors, tapping into new audiences and experimenting with emerging communication channels and content formats. Stay ahead of influencer landscape trends, identifying opportunities that elevate the brand.

Campaign Planning & Execution Lead planning and execution of diverse influencer campaigns, from always‑on collaborations to launch‑specific initiatives. Own the influencer marketing budget, allocating resources efficiently and optimizing spend.

Supervise campaign execution, guaranteeing creative coherence, stakeholder alignment, on‑time delivery, and performance analysis with actionable insights.

What We Offer • 12 free travel vouchers and 12 discount vouchers for friends & family. • Hybrid work model: mandatory office presence balanced with the option to work remotely up to 60 days per year. • Mandatory wellbeing support: confidential 1:1 counselling, courses, and stress management for self and up to four family members. • Mandatory learning & development: mandatory language classes, mandatory training courses, mandatory expert‑led sessions to enhance mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory 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mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand 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