Senior Influencers Marketing Manager - maternity cover (m/f/d)

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About the Role Strategy Development & Execution • Serve as the global point of contact for all influencer marketing activity — the go‑to expert for internal teams and regional stakeholders. • Lead the development and execution of the global influencer marketing strategy across key channels, ensuring alignment with brand objectives and marketing goals. • Create scalable, innovative strategies to grow influencer partnerships, increase brand awareness, and drive conversion across multiple digital platforms. • Continuously evaluate and adapt strategies based on performance, market trends, and consumer insights.

Campaign Planning & Execution • Lead planning and execution of diverse influencer campaigns: from always‑on collaborations to key brand engagement initiatives, occasion‑driven, or market‑specific campaigns. • Collaborate with internal teams (Organic & Paid Social, Brand, Media, Communications, Partnerships) to integrate influencer campaigns into broader marketing initiatives and ensure cross‑channel consistency. • Own the influencer marketing budget, ensuring effective allocation and optimising spend across campaigns. • Oversee campaign execution — ensuring creative consistency, stakeholder alignment, timely delivery, and performance tracking with actionable insights.

About You • 5+ years of experience in social media and influencer marketing, with a proven track record of delivering successful global campaigns (agency and/or client‑side). • Strong expertise in influencer marketing, content creation, community management, and emerging social media trends. • Well‑established network of influencers, creators, and industry stakeholders, with the ability to build and maintain strategic partnerships. • Experience leading cross‑functional collaboration across multiple international markets, with strong cultural awareness of key regions including DE, US, UK, IT, Benelux, and FR. • Excellent communication, presentation, and written communication skills in English; additional languages are an advantage. • Data‑driven mindset with hands‑on experience using analytics tools to measure campaign performance and translate insights into actionable recommendations. • Self‑starter with the ability to work autonomously and thrive in fast‑paced, lean, and dynamic environments.

At the company, you'll find teams that rally together to overcome challenges and spark creativity.

Influencer Relationship Management • Build and nurture strong relationships with influencers across all tiers (nano, micro, macro, and celebrity), ensuring long‑term collaboration and brand loyalty. • Manage and negotiate partnerships with key high‑impact influencers and brand ambassadors — tapping into new audiences, exploring new channels, content formats, and avenues for communication. • Stay ahead of emerging trends in the influencer landscape and identify new opportunities that elevate the brand.

If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply. We want to hear from you!

What We Offer • Travel perks: 12 free company vouchers + 12 discount vouchers for friends & family. • Work from (M)Anywhere: Depending on your role, work from another location for up to 60 days per year. • Hybrid work model: We are an office‑first company, but we offer flexibility to balance work and life. • Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members. • Learning & Development: Take advantage of language classes, training courses, and expert‑led sessions to grow your skills. • Mentoring Programme: Connect with experienced colleagues to gain insights and accelerate your career.

Why Join the company? We believe in ownership culture - giving you the freedom to take initiative, make an impact, and shape your own career path. As we continue to expand across the globe, you can make a real difference in how we work. If you're ready to grow and lead your journey, the company is the place for you!

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Branchen-Fakten

Was du über diesen Beruf wissen solltest

Was verdient man in dieser Region?

≈ 50.000 € brutto/Jahr

Bundesweiter Median: 50.000 € brutto/Jahr

Destatis-Benchmark (marketing) × Regionalindex DE · Quelle: Destatis Verdienste / BA Entgeltatlas · Stand ≈2024

Nachhaltigkeitskommunikation

Berichtspflicht wächst

Die CSRD weitet die Nachhaltigkeitsberichterstattung stufenweise aus; Umfang und Zeitplan wurden zuletzt über das Omnibus-Verfahren angepasst. Für Kommunikationsrollen heißt das: geprüfte Zahlen statt Claims.

Quelle: Richtlinie (EU) 2022/2464 (CSRD) · Stand 2026

Journalistische Standards

Trennung von Werbung und Redaktion

Bezahlte Inhalte müssen klar als solche erkennbar sein; die Trennung von Redaktion und Werbung ist berufsethischer Standard.

Quelle: Pressekodex des Deutschen Presserats, Ziffer 7 · Stand 2026

Quereinstieg mit Portfolio?

In Marketing und Redaktion zählen Arbeitsproben meist mehr als der Abschluss. Volontariat, Traineeprogramm oder ein belastbares Portfolio sind die üblichen Wege.

Quelle: Berufsbild Volontariat (Deutscher Journalisten-Verband) · Stand 2026

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