Senior Marketing Manager – New Member Growth, Acquisition Strategy

Darum lohnt es sich

Responsibilities • Shape Growth & Acquisition Strategy: You’ll design integrated customer acquisition strategies that align with growth, revenue, engagement, and profitability goals across products and channels. • Drive Channel & Audience Strategy: You’ll define channel strategies and recommend target audiences, channel mix, and investment levels to maximize reach and effectiveness across digital and traditional platforms. • Turn Insights into Actionable Plans: You’ll translate business goals into clear marketing plans, forecasts, and performance targets that guide execution and success. • Forecasting & Performance Planning: You’ll lead forecasting efforts, membership planning, and projections—ensuring strategies are grounded in data and aligned with enterprise goals. • Design Offer & Campaign Strategies: You’ll build and refine offer strategies and go-to-market approaches that resonate with member needs and drive measurable outcomes. • Optimize Marketing Performance: You’ll analyze ROI, CAC, and channel performance to continuously improve effectiveness, making data-driven adjustments and balancing key tradeoffs. • Evaluate Market & Competitive Landscape: You’ll conduct competitive analysis and assess market trends, customer demand, and emerging opportunities to inform strategy. • Collaborate Across Teams: You’ll partner with Product, Marketing, Analytics, Finance, and Operations to ensure strategies are integrated, scalable, and aligned to business objectives. • Manage Budgets & Financial Performance: You’ll oversee marketing budgets, ensuring effective allocation, accurate tracking, and alignment with strategic priorities. • Influence with Insights: You’ll deliver clear, compelling reporting and executive-level presentations that guide leadership decisions and shape business direction. • Lead & Mentor Others: You’ll foster a culture of innovation, accountability, and collaboration by mentoring team members and strengthening cross-functional partnerships.

Qualifications • Minimum requires a Bachelor’s degree in Marketing , Business Administration, Finance, Economics, or Communications, or equivalent education-related experience • Minimum 6+ years of experience in customer acquisition, strategy, marketing planning, analytics, or consulting roles • Advanced degree in Marketing or Business Administration preferred. • Excellent business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities • Acquisition marketing experience and demonstrated ability to develop and execute acquisition strategies that support growth, revenue, and profitability objectives • Excellent written and presentation skills, including presentation development and delivery • Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation • Analytical skills with experience evaluating market opportunities, customer segments, and channel performance • Background in consumer financial services (e.g., banking, lending, credit cards, insurance, fintech, or wealth) • Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables