WFH Creator & Content Marketing Manager - UGC

Job Overview:

Are you a creative strategist with a proven track record of scaling high-performing UGC and creator programs for D2C brands?

Our fast-growing client in the plant care and home gardening space is looking for a Creator & Content Marketing Manager - UGC to lead their end-to-end content production and influencer strategy. Working remotely with leadership and video editors, you will brief, review, and repurpose authentic assets into winning campaigns. The ideal candidate brings deep expertise in creator and affiliate program management, Meta Ads creative strategy, and tools like Shopify and project management platforms. You must showcase a strong portfolio featuring direct-to-camera UGC, trend/meme edits, and product styling, with a background in consumer lifestyle or gardening being a major plus. Apply today to shape a vibrant creative community and drive measurable e-commerce growth!

Schedule:

Monday - Friday, 9:00 AM - 6:00 PM AEST, with 1 hour unpaid break (40 work hours per week)

Responsibilities:

Creator & Affiliate Management

• Build, launch, and manage the client's creator, ambassador, and affiliate program
• Identify, recruit, and onboard creators aligned with the brand and target audience
• Coordinate product gifting campaigns, creator outreach, and ongoing relationship management
• Track creator performance and identify opportunities to transition high-performing creators into affiliate partnerships
• Maintain an organized CRM containing creator profiles, campaign history, engagement metrics, and partnership opportunities
• Foster long-term relationships with creators to strengthen the brand community

Content Production & Video Management

• Create detailed creative briefs for the video editor, including hooks, messaging, footage references, and intended platform usage
• Review completed edits and provide constructive, actionable feedback before final approval
• Manage the creative production pipeline to ensure a steady supply of fresh marketing content
• Audit raw footage and identify opportunities to create additional short-form videos, alternative edits, AI-assisted content, and other marketing assets
• Monitor creative performance and recommend new concepts when existing content begins to lose effectiveness

Organic Social Media

• Develop and manage the organic social media content calendar across Instagram, TikTok, and other active platforms
• Plan, schedule, and publish engaging content that aligns with the brand voice and marketing objectives
• Write compelling captions and develop content concepts that resonate with the target audience
• Monitor engagement and content performance, using insights to improve future creative strategies
• Collaborate with the creative team to ensure consistent messaging across all social platforms

Content Strategy & Reporting

• Analyze content performance and identify trends that improve engagement and conversion rates
• Report on creator campaigns, affiliate performance, and social media growth metrics
• Recommend new content formats, creator partnerships, and campaign ideas based on performance data
• Work closely with leadership to continuously improve the company's content marketing strategy

Requirements:

• Proven experience managing influencer, creator, affiliate, or ambassador programs
• Must have a track record of creating diverse content formats, backed by a portfolio with proven examples of direct-to-camera UGC, meme or trend edits, and product styling or demos
• Experience briefing creative teams or video editors with clear written instructions
• Strong understanding of user-generated content (UGC) and short-form video best practices
• Excellent written English communication skills
• Experience managing social media content calendars and content publishing workflows
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Ability to work independently and proactively manage priorities in a remote environment
• Must be able to submit a Portfolio of previous works

Qualifications:

• Experience with Meta Ads creative strategy and performance marketing
• Experience supporting Shopify or direct-to-consumer e-commerce brands
• Background in plant care, gardening, wellness, lifestyle, or consumer products
• Familiarity with affiliate management platforms and Shopify affiliate tools
• Experience using ClickUp, Notion, Slack, or similar project management platforms

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations