SmartRecruitment.com - Smart Recruitment

Location: Remote, Asia

About the Hiring Company

Our client is hiring a Marketing Manager to own that market end to end. You will be the single point of contact and the single accountable person for how our game titles perform in Indonesia — from budget and channel strategy through to which games get pushed, how, and where.

This is a hands-on, autonomous role. You will translate central strategy into locally relevant execution. There is no existing playbook to inherit; you will build it.

Key Responsibilities

Content Distribution

• Plan and execute content distribution across the local channel mix: forums, affiliates and social platforms such as YouTube, Telegram, Discord and other market-relevant platforms.
• Localise and adapt central content, creative and promotional assets for Indonesian audiences, coordinating production needs with the Content and Design teams.
• Work with the Content Team to prioritise which titles are promoted and when — you own the data-backed recommendation.
• Feed market intelligence back into the business: what Indonesian players respond to, competitor releases, lobby and positioning trends.

Community Management

• Build and run local communities, driving activity, retention and return engagement.
• Maintain community quality and integrity standards: genuine engagement, transparent incentive disclosure, and vigilance against fraud and fake activity.

Channel and Partner Management

• Own direct relationships with affiliate networks, content creator and clip distribution networks, community forums, and Telegram and messaging-app groups.
• Negotiate terms, monitor partner quality, and enforce brand and content standards across the network.
• Grow the partner pipeline rather than maintain it, and actively reduce single-partner dependency.

Budget Ownership

• Own the Indonesia marketing budget: allocation across channels, forecasting, spend tracking and ROI reporting, working with the reporting manager.
• Release funding in stages, scaling spend behind activity that has proven results.
• Manage partner payouts and commercial terms within approved guardrails.

Performance, Measurement and Reporting (KPI)

• Define, own and report the markets KPIs (see next section) — set the targets, then be measured against them.
• Establish attribution where it does not exist, using partner-specific landing pages, UTMs and campaign tagging to isolate channel, partner and sponsorship performance.
• Report weekly and monthly on spend efficiency, game-level performance and market position.

Stakeholder Management

• Act as the main liaison for internal teams — commercial, technical, design and content — on anything relating to Indonesian marketing and promotions.
• Own external relationships for the market, including operators/clients, aggregators, affiliates and community partners, ensuring consistent messaging and coordinated activity.
• Support commercial and account teams with market context in operator conversations.

Success in the first 6–12 months looks like:

• Recognized as the point of contact for Indonesia by internal and external stakeholders.
• Direct channel KPIs tracked, reported and trending against targets.
• Measurable growth in total Indonesian players on game titles.
• Active, healthy communities with growing positive engagement across digital platforms.