FMCG

About the Role

Our client is seeking a strategic and creative Trade Marketing Manager to lead their trade marketing initiatives in a fully remote capacity. This role is essential for driving brand performance and sales success at the point of purchase by developing and implementing effective in-store strategies and promotional programs. You will collaborate closely with sales, brand management, and retail partners to create compelling in-store experiences and drive demand for our FMCG products. This is an outstanding opportunity for an experienced trade marketer to innovate and influence strategy from anywhere, contributing significantly to the success of a leading consumer goods company.

Key Responsibilities

• Develop and execute strategic trade marketing plans designed to drive sales and enhance brand visibility at the retail level.
• Collaborate with brand managers and sales teams to create effective point-of-sale (POS) materials, promotions, and in-store campaigns.
• Analyze sales data, market trends, and competitor activities to identify opportunities for trade marketing initiatives.
• Manage relationships with retailers and distributors to ensure optimal execution of trade programs and promotional activities.
• Develop and manage the trade marketing budget, ensuring maximum return on investment.
• Evaluate the effectiveness of trade marketing initiatives and provide recommendations for improvement.

Requirements

• Proven experience as a Trade Marketing Manager or similar role, preferably within the FMCG industry.
• Strong understanding of retail environments, shopper behavior, and point-of-sale strategies.
• Demonstrated ability to develop and execute successful trade marketing campaigns.
• Excellent analytical skills and proficiency in sales data analysis.
• Strong communication, negotiation, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and performance-based bonus structure.
• Flexible, fully remote work environment.
• Opportunities for professional development and career advancement.
• Direct impact on brand performance and retail strategy.
• A collaborative and innovative virtual team culture.