Responsibilities
• Audit current marketing workflows and identify opportunities for AI integration
• Design and implement AI-powered systems across content production, paid media, B2B prospecting, email automation, and analytics
• Recommend, evaluate, and own AI tool stack
• Collaborate with Content Manager, dev team, and executive team
• Build and execute AI-assisted prospecting system targeting therapists and wellness professionals
• Develop and manage LinkedIn marketing strategies
• Build and manage automated messaging flows, lead tagging, list segmentation, and A/B testing
• Utilize AI for audience development and creative performance analysis
• Develop funnel architecture with AI-informed optimization
• UTM, GTM, and GA4 tracking for performance reporting
Requirements
• 3–5 years of digital marketing experience, ideally in wellness, mental health, or coaching
• Demonstrated ability to architect and implement AI-driven marketing systems
• Proven track record using AI across at least two of the following: content production, paid media optimization, B2B prospecting and outreach, marketing automation, or analytics
• Ability to evaluate and recommend AI tools independently, then execute on your recommendations
• Genuine comfort with topics like mental health, neurodiversity, executive functioning, and holistic wellness
• Self-directed, organized, and accountable to own outcomes, not just tasks
• Strong communicator who can translate AI strategy into clear, collaborative direction for a small team
