Analyst Relations, Product Marketing Manager

Darum lohnt es sich

Requirements • 2–6 years of experience in product marketing, analyst relations, market intelligence, or a closely adjacent B2B SaaS role. • Outstanding written communication in German and English, with precision, structure, and a natural ability to make complex topics accessible. • Strong verbal communication in German and English, confident presenting to analysts, executives, or cross‑functional teams. • Ability to synthesize complex information (regulatory landscape, product capabilities, competitive dynamics) into sharp, buyer‑relevant narratives. • Organized and structured; able to manage multiple workstreams without dropping detail. • Proficient in AI tools (Claude, ChatGPT) as day‑to‑day productivity amplifiers.

Responsibilities • Build and manage structured relationships with leading analyst firms, Gartner, IDC, Forrester, and boutique firms covering sustainability, supply chain, and enterprise compliance. • Support the full AR calendar: briefing schedules, inquiry calls, RFI responses, and executive preparation, ensuring nothing falls through the cracks. • Prepare and lead analyst briefings end-to-end: research the analyst’s coverage area, craft the narrative, coordinate internal subject matter experts, and follow up with precision. • Monitor analyst output, reports, Magic Quadrant updates, Hype Cycles, competitive mentions, and translate findings into actionable intelligence for Product, GTM, and Leadership. • Identify and pursue inclusion opportunities in analyst research, market guides, and vendor evaluations that matter to our buyers. • Act as the internal voice of analyst sentiment: brief stakeholders on how the market perceives osapiens and where perception gaps need to close. • Feed AR insights directly into product positioning, messaging frameworks, and competitive strategy. • Drive messaging and positioning for key osapiens HUB solutions, written for specific buyer personas, grounded in regulatory context, and differentiated against alternatives. • Build and maintain the core asset library: solution briefs, one-pagers, pitch narratives, battle cards, objection‑handling guides, and sales enablement decks. • Drive go‑to‑market for new solution launches, from internal enablement to external rollout, ensuring Sales, SDRs, and partners speak consistently and confidently. • Partner with Content and Demand Generation to ensure campaigns are built on strong product and market understanding, not just creative instinct. • Track the competitive landscape continuously, new entrants, repositioning moves, analyst‑backed narratives, and keep internal stakeholders informed.