Marketing Manager

Darum lohnt es sich

• Plan and implement marketing activities to generate leads • Market existing products and projects • Manage and further develop social media channels • Support sales and customer communications • Create presentations, reports and project overviews • Analyze projects, data and statistics • Develop new ideas, strategies and processes • Work closely with the sales team and align marketing with sales • Independently carry out tasks and delegate individual activities while remaining responsible for the results • Opportunity to develop into the central point of contact for marketing Requirements • Experience in online marketing and communications • Experience marketing digital products in the B2B sector • Confident use of AI tools for writing, ideation, research, etc. • Ability to quickly learn new tools and topics • Interest in software and digital products • Independent and structured way of working • Decisiveness within your area of responsibility • Can-do attitude ('nothing's impossible') Core Competencies Demonstrates expertise in online marketing and communications, particularly in the B2B sector, with a strong focus on lead generation and social media management.

Capable of analyzing data and developing innovative marketing strategies while effectively collaborating with sales teams.

Highest-signal resume keywords • Online Marketing Experience • B2B Digital Product Marketing • AI Tools Proficiency • Data Analysis Skills • Independent Project Management ATS Optimization Keywords Hard Skills • Lead Generation • Social Media Management • Data Analysis • Presentation Creation • Report Writing • Marketing Strategy Development • Project Overview Development • Digital Product Marketing • Communication Skills • Research Skills Soft Skills • Decisiveness • Can-Do Attitude • Independent Working • Structured Approach • Collaboration Industry Keywords • B2B Marketing • Digital Products • Marketing Activities • Customer Communications • Sales Alignment Tools & Technologies • AI Tools