Senior Performance Marketing Manager, Multi-Channel

Darum lohnt es sich

• Strategic planning, management and optimization of multi-channel performance campaigns across Google Ads, Meta, TikTok, Pinterest and YouTube • Development of test-and-learn architectures, A/B testing frameworks and scaling strategies for existing and new customers • Derive data-driven measures to increase conversion rates, ROAS, efficiency and customer lifetime value • Responsible for budgets, executive reporting and performance measurement, including strategic recommendations for clients and internal stakeholders • Mentoring junior colleagues and knowledge transfer • Co-development and documentation of agency standards, tool evaluations and internal best practices • Close collaboration with brandformance, content and strategy teams to align performance and brand strategy • Active contribution to the service portfolio in tracking, analytics and AI-supported marketing • Strategic campaign responsibility for 4–6 clients with monthly budgets ranging from €20,000 to €150,000 • Technical leadership and coaching of junior colleagues Requirements • At least 5 years' professional experience in performance marketing (agency or in-house) with demonstrable results • Deep expertise in Google Ads and Meta Ads, including bidding strategies, audience architectures and campaign structure at an expert level • Experience independently managing budgets over €30,000 per month • Experience in strategic client consulting • Strong analytical skills • Experience with conversion optimization and data-driven decision making • Nice-to-have: Experience with TikTok Ads, Pinterest Ads or YouTube Ads at campaign-management level • Nice-to-have: Solid knowledge of web tracking and analytics (GTM, GA4, sGTM, Consent Mode V2, Enhanced Conversions) • Nice-to-have: Experience with AI-supported tools in performance marketing, e.g., Similarweb, Smartly and Performance Max AI features • Nice-to-have: Knowledge of CRO methodology (heatmaps, UX analysis, landing page testing) Core Competencies Demonstrates expertise in performance marketing with a focus on multi-channel campaign management, data-driven decision making, and conversion optimization.

Proven ability to lead strategic planning, budget management, and mentoring within a collaborative team environment.

Highest-signal resume keywords • Performance Marketing Expertise • Google Ads Management • Meta Ads Management • Budget Management Over €30,000 • Data-Driven Decision Making ATS Optimization Keywords Hard Skills • A/B Testing Frameworks • Conversion Rate Optimization • Campaign Structure Development • Bidding Strategies • Audience Architectures • Strategic Client Consulting • Analytics and Tracking • CRO Methodology Soft Skills • Analytical Skills • Mentoring • Collaboration Industry Keywords • Multi-Channel Campaigns • Customer Lifetime Value • Return on Ad Spend (ROAS) • Brandformance Strategy • AI-Supported Marketing Tools & Technologies • Google Tag Manager • Google Analytics 4 • Smartly • Performance Max AI Features • Similarweb