Responsibilities Operational management of our external lead agency and quality assurance of agency services with regard to brand presentation, goal attainment, cost-effectiveness and adherence to deadlines Creation and prioritization of briefings and coordination of campaigns, content and communication activities Regular reporting to management and analysis of relevant marketing KPIs Evaluation of the effectiveness of marketing measures and derivation of continuous improvement actions for go-to-market (GTM) strategies Ensuring transparent budget and activity control Cross-functional coordination of all marketing activities and consistent brand management SEO optimization of company websites and conducting website analyses to identify optimization potential Planning and management of SEA (search engine advertising) campaigns Commissioning print and promotional materials such as business cards, flyers and small promotional items Management of local marketing activities such as regional festivals, events and trade shows in the Augsburg region Requirements Completed degree in marketing, communications or design Several years of professional experience in marketing, ideally with relevant experience working with external agencies or service providers Strong strategic thinking combined with a high level of execution capability Experience managing campaigns, budgets and KPI analysis Strong communication skills and a confident presence when interacting with management, internal departments and external partners Hard Skills Marketing Degree Campaign Coordination KPI Analysis SEO Optimization SEA Management Budget Management Content Creation Quality Assurance Brand Management Performance Evaluation Soft Skills Strong Communication Skills Strategic Thinking Execution Capability Confident Presence Cross-Functional Coordination #J-18808-Ljbffr
