• Planning, managing and optimizing Meta campaigns
• Developing and testing new creatives, hooks and ad approaches
• Building and developing retargeting and funnel structures
• Developing and improving marketing flows
• Optimizing landing pages and conversion processes
• Managing agencies, freelancers and external partners
• Analyzing target audiences, purchase motivations and competitors
• Supporting Google Ads and other performance channels
Requirements
• 3–5 years of experience in e-commerce or performance marketing
• Proven experience independently managing Meta Ads campaigns
• Experience building campaigns, with budget responsibility and commercial evaluation of results
• Experience setting up automations, flows and retargeting structures
• Understanding of funnels, customer journeys and conversion optimization
• Ability to clearly brief external service providers, agencies or freelancers and critically evaluate results
• Independent and structured working style
• Understanding of profitability, processes and commercial/financial relationships
