senior crm marketing manager in insurance

Описание:

CLARK is one of Europe’s leading InsurTech companies. It combines modern technology with human expertise to create an “Insurance Companion in Your Pocket” for customers across Europe.

Задачи:

• Take end-to-end responsibility for CRM performance, focusing on business impact such as engagement, conversion, and funnel revenue contribution
• Develop and continuously improve a scalable CRM strategy across all lifecycle stages
• Design, implement, and optimize complex, data-driven, multichannel customer journeys across email, push, in-app, and SMS
• Independently manage and prioritize CRM initiatives based on business cases and performance data
• Use data to identify funnel growth opportunities and derive concrete actions
• Plan, execute, and improve a structured testing and optimization strategy, including A/B testing, segmentation, and personalization
• Contribute to the development of the CRM systems landscape, especially Salesforce Marketing Cloud, including automation, data structures, and scalability
• Collaborate closely with Marketing, Sales, Data, Tech, and Operations to orchestrate consistent cross-channel customer communication
• Monitor market trends, particularly in AI and automation, and assess their relevance for CLARK
• Support the harmonization of CRM systems to establish an efficient and future-proof CRM framework

Требования:

• 6+ Years of experience in CRM or lifecycle marketing with a clear focus on business impact, including conversion, revenue, and engagement
• Ability to independently design and optimize complex, multi-stage customer journeys
• Extensive practical experience with Salesforce Marketing Cloud, especially implementing automated journeys
• Understanding of data structures and strong analytical skills for interpreting CRM data and deriving strategic actions
• Practical experience with AI-supported analysis, implementation, or automation of CRM campaigns
• Ability to confidently manage multiple priorities and stakeholders in a dynamic environment
• German at least C1 level
• Secure English skills

Условия:

• 100 % Remote or hybrid work from modern offices in Germany
• Workation for up to 182 days within a 12-month period from more than 50 countries worldwide, subject to applicable legal, tax, and social security regulations
• 30 Vacation days plus an additional half day on December 24 and December 31
• Flexible working hours
• Two paid Impact Days per year for volunteering or social engagement
• Development opportunities including hackathons, leadership programs, internal training, and monthly Lunch & Learn sessions
• Access to internal and external learning and professional development opportunities
• Quarterly workshops and annual global events
• Employer contributions to occupational pension plans
• Employee offers and partner discounts