Senior Product Manager, Growth

Darum lohnt es sich

Responsibilities • Own the upper funnel, global DTC experience • Define and execute a product roadmap that balances strong customer experiences with measurable impact on conversion, average order value, and revenue. • Identify, test, and ship AI-powered and personalized experiences that help site visitors understand Oura and choose the right offering. • Partner with Data, ML, and Engineering to prototype and scale agentic and personalized experiences that improve both user satisfaction and revenue performance. • Stay on top of emerging AI and experimentation tools, bringing forward pragmatic ideas that can be tested quickly and scaled globally. • Internalize Oura’s product portfolio (hardware, membership, software features) in order to create an inspirational site experience that drives conversion. • Support ongoing Marketing campaigns by providing strategic direction on how to extend to ouraring.com. • Use quantitative and qualitative insights to shape compelling buying experiences for different audiences, markets, and contexts. • Partner with several cross-functional teams to ensure experiences are localized and transcreated (not just translated) across key markets. • Build scalable frameworks for localization, campaign launches, and content updates across key markets. • Lead a rigorous experimentation program and translate lessons learned into roadmap priorities and follow-on iterations. • Develop and test hypotheses (rooted in data) to maintain a high velocity pipeline of A/B testing. • Partner closely with Product Design, Engineering, and Marketing to deliver initiatives end-to-end – on time and within budget. • Create crisp PRDs, experimentation briefs, and decision documents that clarify problem statements, hypotheses, requirements, edge cases, and success metrics. • Help cultivate a culture of excellence, experimentation, and data‑driven decision making across the DTC organization.

Requirements • 7+ years of product management experience, including significant ownership of growth, eCommerce, or upper-funnel customer experiences at scale, ideally in a global DTC environment. • Proven track record of shipping features and experiments that materially improve business metrics such as conversion, revenue, engagement, or average order value. • Deep hands‑on experience running experiments end‑to‑end, from hypothesis formation and test design through rollout, readout, and iteration. • Strong analytical judgment and comfort making product and experimentation tradeoffs under uncertainty. • Strong cross‑functional leadership and stakeholder management skills in high‑growth, high‑ambiguity environments. • Deep empathy for users and strong product sense across global customer segments and buying contexts. • Exceptional written and verbal communication skills, with the ability to turn complex concepts into clear and compelling customer‑facing experiences. • Comfort collaborating with brand, creative, content, and marketing partners while maintaining a high bar for clarity, conversion, and user trust. • A bias toward action, experimentation, and continuous learning, combined with humility, curiosity, and a strong “not me, we” mindset. • Experience with personalization, AI‑powered experiences, or experimentation platforms in a consumer or eCommerce context is a plus.

Hard Skills • A/B Testing • Product Roadmap Development • Hypothesis Formation • Experiment Design • Data Analysis • Conversion Optimization • Personalization Strategies • Revenue Performance Metrics • Customer Experience Design • Localization Frameworks Soft Skills • Analytical Judgment • Stakeholder Management