Senior Product Marketing Manager – US

Das ist der Job

• Drive US GTM.

Darum lohnt es sich

Own the go-to-market motion for the US audience end-to-end: positioning, narrative, launches, and the campaigns and assets that turn US interest into pipeline and customers. Pick the plays that move the business and measure what changed. • Shape trust in the market.

Build voize's credibility with a skeptical US senior-care buyer over time - the proof stack, references, case studies, and clinical evidence that make a German story land in the US and compound into durable brand trust. • Build US marketing from scratch.

Stand up the function: messaging for the US audience, content, sales enablement (decks, battlecards, talk tracks, one-pagers), comms, and media work with support from our German marketing org. • Be the market's voice internally.

Run customer and pilot feedback loops back into Product and leadership; become voize's internal source of truth on the US buyer. • Reframe, don't transplant.

Translate DACH value (quality & transparency) into the US value story (reimbursement capture, survey/audit-risk reduction, staffing relief), and own the judgment of what carries over and what doesn't.

Requirements 5+ years in (Product) Marketing in B2B SaaS Commercial instinct: You think in pipeline and ROI and understand how deals are won and lost, not just open rates. US market understanding: Ideally worked in regulated industries like healthcare. You know how to translate and do not just transplant.

Strong cross-functional collaborator: especially with Sales; sets messaging standards without burning bridges. A first-in-market or 0→1 builder: you've built marketing for a company or market from near-zero, prioritize hard, and are AI-native in how you work. AI-native: you already run parts of the job with AI; your knowledge and skills run deep.

Native-level command of US English: you write crisp, credible copy for a US clinical buyer. Ideally Berlin based, and open to travel occasionally to the US. ATS Optimization Keywords Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility.

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Hard Skills Go-To-Market Strategy Messaging Development Sales Enablement Content Creation Pipeline Management ROI Analysis Market Positioning Customer Feedback Integration Clinical Evidence Development Regulatory Compliance Knowledge Soft Skills Cross-Functional Collaboration Commercial Instinct Trust Building Communication Skills Adaptability #J-18808-Ljbffr