WFH · Digital Marketing Manager (US Accounts with SEO/GA4/Google Ads Exp)

About the role

The Digital Marketing Manager owns the firm's digital marketing: website content, user journeys and performance; email campaigns and the firm newsletter; Google Analytics, Semrush and digital reporting; and paid search delivered through the firm's agencies. The Director retains strategy, priorities, brand, budget and overall performance; this role owns day-to-day delivery, manages the Google Ads, SEO and website agencies, and is measured on its contribution to the pipeline rather than activity alone. It is a hands-on role in a small team: you will hold agencies to account, and you will also build the emails, publish the posts, check the tracking and read the numbers yourself.

Key responsibilities

• Manage the Google Ads, SEO, and website agencies day-to-day: prepare briefs, review results critically using Google Analytics, Semrush, and other performance data, hold each agency accountable within the Director's strategy and budgets, and support agency comparisons and transitions
• Supervise the PPC agency across Google Ads (Search and Performance Max) against cost-per-qualified-lead targets on roughly CA$30K a month of spend: QA exclusions, invalid-traffic controls, conversion signals, landing-page alignment, and lead quality
• Establish and run the firm newsletter end to end: audience building across clients, accountants and referral sources; templates and cadence; deliverability and list growth
• Assemble and send each newsletter issue using content and copy supplied by the Head of Thought Leadership and firm news updates; own templates, cadence, deliverability and list growth
• Run email campaigns around webinars, CPD sessions, launches, awards and surveys
• Manage website content, user journeys, performance and the delivery roadmap; supervise the web developer on changes beyond the SEO program
• Implement privacy requirements (cookie consent, tracking disclosures) approved through firm governance
• Own the client review program — post-matter NPS surveys with lawyer safeguards and Google review invitations — and keep the Google Business Profile current
• Run the webinar platform, registration, promotion, email automation, recording, and reporting per the firm playbook
• Verify agency tracking and attribution (GA4, call tracking, offline conversions), monitor search performance in Semrush, keep lead-source attribution accurate and track digital vendor spend against budget

About you

• Fluent English, written and spoken
• Five or more years in digital marketing, with 3+ years of management-level accountability for paid search, SEO, website, email and social
• Supervised PPC or digital agencies to results; can audit an account and its reporting rather than take vanity metrics at face value
• Managed an email newsletter platform (list growth, deliverability, engagement) you can speak to with numbers; hands-on in ad and email platforms
• Analytics fluency (GA4, Search Console, call tracking, Semrush or comparable); clear, plain-English writing for emails, ads, posts and web pages
• Evidence of succeeding in a growing, less structured organization: comfortable with ambiguity and working without extensive specialist support
• Strongly preferred: An international law firm or comparable professional services environment, ideally tax or accounting; experience marketing to the North American market
• Strongly preferred: Review generation and local presence programs (NPS, Google Business Profile); webinar production and YouTube growth; AI search visibility and advertising on AI platforms
• Strongly preferred: French is an asset