Marketing Manager

Responsibilities

• Develop the organic social media channels and the Social Media team, and build new channels
• Own format development, channel strategy, publishing frequency, and community management
• Create editorial calendars across all organic channels and manage topics, timing, resources, execution, and prioritization
• Lead the Creator team, set goals, provide feedback, support development, and plan capacity
• Own influencer marketing and creator campaigns, from selection, briefing, and relationship management through to evaluation
• Develop, brief, commission, and occasionally produce YouTube long-form content, blog content, guides, and advice articles
• Develop evergreen formats from campaign materials and independently build out content
• Build relationships with trade publications, online magazines, comparison websites, and review platforms
• Drive reviews and involve educational creators and veterinarians as sources of credibility
• Own visibility in search engines and AI-generated answers (SEO and GEO)
• Identify topic priorities and content gaps and translate them into the editorial calendar
• Coordinate external agencies, freelancers, and production partners with regard to briefing, quality, timelines, and budget

Requirements

• Several years of experience developing short-form, long-form, and evergreen content for Instagram, TikTok, and YouTube
• Several years of experience managing external producers, freelancers, or agencies
• Experience with the functional or disciplinary leadership of a content or creator team
• Experience in SEO—both content-focused and technical, not limited to keyword research
• Demonstrable understanding of visibility in AI-generated answers (GEO / AI Search) and how it is achieved
• Editorial rigor when working on health-related topics: you understand why sources, expertise, and traceability are non-negotiable for this type of content
• Very strong German and good English skills
• You love dogs and cats

Core Competencies

Demonstrates expertise in developing and managing organic social media content across platforms like Instagram, TikTok, and YouTube, with a strong focus on SEO and editorial rigor for health-related topics. Proven ability to lead teams, manage external partnerships, and create engaging content that drives visibility and engagement.

Highest-signal resume keywords

• Social Media Strategy Development
• Content Creation for Instagram, TikTok, and YouTube
• SEO and AI Search Optimization
• Team Leadership and Management
• Editorial Rigor in Health-Related Topics

Hard Skills

• Content Development
• SEO
• Editorial Calendar Management
• Influencer Marketing
• Community Management
• Long-Form Content Production
• Short-Form Content Production
• Evergreen Content Creation
• Relationship Management
• Budget Coordination

Soft Skills

• Leadership
• Feedback Provision
• Collaboration
• Communication

Industry Keywords

• Content Marketing
• Creator Economy
• Health-Related Content
• Trade Publications
• Online Magazines
• Comparison Websites
• Review Platforms
• Educational Creators
• Veterinarians
• Content Gaps Identification