Responsibilities
• Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels
• Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines
• Implement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy, and email performance, to support demand and engagement goals
• Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes
• Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams
• Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners
• Lead assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate
Requirements
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Typically requires a minimum of 3 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field
• Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi‑channel marketing
• Ability to support thought leadership initiatives across content, events, speakers, and earned media
• Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization
• Analytical skills to support pipeline analysis, campaign reporting, and performance measurement
• Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams
• Ability to prioritize and implement work assignments of increasing complexity within defined timelines, including navigating ambiguity and evolving requirements
