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• Own voize's full-funnel demand engine from first touchpoint to Sales-ready pipeline
• Build a repeatable, data-driven growth motion that turns brand awareness into qualified leads and revenue
• Own paid acquisition on LinkedIn and Meta, from strategy through execution, optimizing pipeline quality and CAC
• Build and run the growth experimentation roadmap, including A/B tests on landing pages, forms, CTAs, and nurture flows
• Manage and improve HubSpot lead nurture programs, including segmentation, scoring, lifecycle stages, and re-engagement
• Own campaign reporting and attribution; partner with RevOps on accurate pipeline tracking
• Collaborate with SDRs and AEs on lead quality, ICP alignment, and pipeline targets

Requirements

• Several years in demand gen, growth marketing, or full-funnel B2B marketing, ideally in SaaS or tech
• Hands-on experience with paid social, especially LinkedIn and Meta, from campaign setup to optimization
• Strong HubSpot knowledge: workflows, lead scoring, lifecycle stages, nurture programs, segmentation, and reporting
• Strong analytical mindset; comfortable with data, attribution, CAC, ROAS, and conversion rates
• Experience running A/B tests, documenting learnings, and iterating based on results
• AI-native mindset; ability to automate repetitive work and build workflows
• Knowledge of Claude co-work / Claude code
• Ability to partner closely with Sales on lead quality, ICP alignment, MQL criteria, and pipeline targets
• Fluent German and English
• Live in Berlin or be open to relocating and working from the office 2-3 times per week
• Legal right to work in Germany
• English resume required

Core Competencies

Demonstrates expertise in full-funnel demand generation and growth marketing, with a strong focus on data-driven strategies, campaign optimization, and lead nurturing. Proficient in leveraging tools like HubSpot for effective pipeline management and reporting.

Highest-signal resume keywords

Demand Generation, Growth Marketing, HubSpot Expertise, Paid Social Campaigns, A/B Testing

Hard Skills

• Data Analysis
• Attribution
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Lead Scoring
• Segmentation
• Lifecycle Stages
• Conversion Rate Optimization
• Workflow Automation
• Growth Experimentation

Soft Skills

• Analytical Mindset
• Collaboration
• Communication

Industry Keywords

• B2B Marketing
• SaaS
• Lead Nurture Programs
• Sales Alignment
• MQL Criteria

Tools & Technologies

• HubSpot
• LinkedIn
• Meta
• Claude Co-Work
• Claude Code